{"id":21798,"date":"2018-09-28T15:49:37","date_gmt":"2018-09-28T15:49:37","guid":{"rendered":"https:\/\/motivate-research.com\/?p=21798"},"modified":"2020-09-17T16:06:12","modified_gmt":"2020-09-17T16:06:12","slug":"finding-roi-on-your-user-experience-ux-investment","status":"publish","type":"post","link":"https:\/\/motivate-research.com\/finding-roi-on-your-user-experience-ux-investment\/","title":{"rendered":"Finding ROI on Your User Experience (UX) Investment"},"content":{"rendered":"
[et_pb_section bb_built=”1″ fullwidth=”on” _builder_version=”3.15″ custom_padding=”0px|0px|2px|0px|false|false” animation_style=”slide” next_background_color=”#000000″ inner_width=”auto” inner_max_width=”1080px”][et_pb_fullwidth_post_title meta=”off” featured_placement=”background” _builder_version=”3.19.12″ title_font=”Montserrat|700|||||||” title_text_align=”left” title_text_color=”#ffffff” title_font_size=”80px” background_color=”#707070″ custom_css_main_element=”background-blend-mode: multiply !important;” custom_css_post_title=”max-width: 70%” title_font_size_last_edited=”on|phone” title_font_size_tablet=”55px” title_font_size_phone=”25px” \/][\/et_pb_section][et_pb_section bb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”3.15″ custom_margin_phone=”|||||true” custom_margin_last_edited=”on|phone” custom_padding=”20px|||30px|false|false” custom_padding_tablet=”|0px||0px||true” custom_padding_phone=”|0px||0px||true” prev_background_color=”#000000″ next_background_color=”#ff4c09″ inner_width=”auto” inner_max_width=”1080px”][et_pb_row use_custom_width=”on” custom_width_px=”1220px” use_custom_gutter=”on” gutter_width=”1″ custom_padding=”0|0px|0|0px|false|false” custom_padding_last_edited=”on|phone” _builder_version=”3.19.12″ custom_margin_last_edited=”on|phone” width=”80%” max_width=”1220px”][et_pb_column type=”3_4″ module_id=”blog-post-main-content” custom_padding__hover=”|||” custom_padding=”|||”][et_pb_text admin_label=”Blog Post Author” module_class=”blog-post-author” _builder_version=”3.19.12″ text_font=”Montserrat|700|||||||” header_3_font=”Roboto|700||on|||||” header_3_text_color=”#f3653b” header_3_font_size=”18px” max_width=”800px” module_alignment=”center” custom_margin=”||0px|” custom_padding=”50px|||” header_3_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” text_orientation=”left”]<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Bold Blog Post Content” module_class=”blog-post-content-bold” _builder_version=”3.19.12″ text_font=”Muli|700|||||||” text_font_size=”30px” text_line_height=”30px” max_width=”800px” module_alignment=”center” custom_padding=”||40px|” text_font_size_last_edited=”on|desktop” text_font_size_tablet=”24px” text_font_size_phone=”18px” text_orientation=”left”]<\/p>\n
The Client Guide<\/span><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Main Blog Post Content” module_class=”blog-post-main-content” _builder_version=”3.19.12″ text_font=”Muli|300|||||||” text_font_size=”18px” text_line_height=”30px” header_2_font=”Lato|700|||||||” header_2_font_size=”27px” max_width=”800px” module_alignment=”center” header_2_font_size_last_edited=”on|phone” header_2_font_size_tablet=”24px” header_2_font_size_phone=”20px” text_font_size_last_edited=”on|desktop” text_line_height_last_edited=”on|desktop” text_font_size_tablet=”20px” text_line_height_tablet=”26px” text_font_size_phone=”14px” text_line_height_phone=”20px” text_orientation=”left”]<\/p>\n The user experience (UX) design field is booming and with good reason. From startups to Fortune 100 companies, more stakeholders are discovering that good design is good for business. Whether it\u2019s through hiring internal UX teams or outsourcing for a specific product or service launches, working with a team of UX professionals can be one of the greatest investments a company can make.<\/p>\n According to a report<\/a> by Forrester Research, companies who invest in UX can expect to see an ROI of $100 for every $1 invested. But in our experience, some stakeholders still struggle to see the value UX can provide. Over the years, we have developed a series of strategies to keep stakeholders engaged and excited about the UX process, a key to keeping clients happy and delivering services that get them the most out of their UX investment. Yet some clients seem unaware of the ways in which they can self-sabotage during the UX process, or how to improve the overall experience for themselves and their teams.<\/p>\n If you want success and an ROI on your UX investment, seek a firm that has a proven track record in your field. For example, if you\u2019re looking to create a mobile platform for a banking application, ask for case studies that articulate the team\u2019s ability to take a banking application to new heights.<\/p>\n When it comes to consultation and seeking a UX team, a good rule of thumb is the sooner the better. This is not to say user experience should be ignored once a product or service has been launched, but it is much easier and morecost-effectivee to begin the design process with the end user in mind than to course correct once launched.<\/p>\n And this rule should continue with iteration and UX research and design over time. At the start of each new inquiry hold a Kickoff meeting to align expectations and clearly define roles. The UX professionals involved approach this Kickoff prepared with questions to guide the discussion, but if you feel as though something has not been covered, or their approach lacks your unique perspective, it\u2019s best to speak up. By clearly providing your business goals from the start of a project, you will set realistic and tangible goals to drive your design forward, all while setting your team, your business, and yourself up for success.<\/p>\n Sometimes it can be difficult to hear what your customers really think about your company, product, or service, so it\u2019s important to be prepared for some tough love. Fortunately, in UX, problems are opportunities. So, while it may be difficult to hear, remember that every time a customer pain point is discovered, or a critique is delivered, it provides an opportunity to improve upon your design and your relationships with your customers. If you close yourself off to absorbing negative feedback or react harshly to critique, you can limit what people are willing to share. This can be especially damaging when it comes to internal UX teams whose jobs and salaries are on the line.<\/p>\n [\/et_pb_text][et_pb_image admin_label=”Blog Post Top Quote” src=”https:\/\/motivatedesign.wpengine.com\/wp-content\/uploads\/2018\/08\/blog-post-top-quote.png” _builder_version=”3.15″ max_width=”800px” module_alignment=”center” custom_padding=”80px|||” align_last_edited=”on|desktop” align_tablet=”center” \/][et_pb_text admin_label=”Quote Text” _builder_version=”3.19.12″ text_font=”Montserrat|700|on||||||” text_text_color=”#f3653b” text_font_size=”40px” text_line_height=”1em” max_width=”800px” module_alignment=”center” custom_margin=”50px||50px|” custom_padding=”|||0px” text_font_size_last_edited=”on|desktop” text_font_size_tablet=”35px” text_font_size_phone=”20px” module_class=”blockquote” text_orientation=”left”]<\/p>\nDo Your Homework<\/h2>\n
The Early Bird<\/h2>\n
Do You Really Want to Know?<\/h2>\n