{"id":21798,"date":"2018-09-28T15:49:37","date_gmt":"2018-09-28T15:49:37","guid":{"rendered":"https:\/\/motivate-research.com\/?p=21798"},"modified":"2020-09-17T16:06:12","modified_gmt":"2020-09-17T16:06:12","slug":"finding-roi-on-your-user-experience-ux-investment","status":"publish","type":"post","link":"https:\/\/motivate-research.com\/finding-roi-on-your-user-experience-ux-investment\/","title":{"rendered":"Finding ROI on Your User Experience (UX) Investment"},"content":{"rendered":"

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By: Jack Cole<\/strong><\/h3>\n

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The Client Guide<\/span><\/p>\n

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The user experience (UX) design field is booming and with good reason. From startups to Fortune 100 companies, more stakeholders are discovering that good design is good for business. Whether it\u2019s through hiring internal UX teams or outsourcing for a specific product or service launches, working with a team of UX professionals can be one of the greatest investments a company can make.<\/p>\n

According to a report<\/a> by Forrester Research, companies who invest in UX can expect to see an ROI of $100 for every $1 invested. But in our experience, some stakeholders still struggle to see the value UX can provide. Over the years, we have developed a series of strategies to keep stakeholders engaged and excited about the UX process, a key to keeping clients happy and delivering services that get them the most out of their UX investment. Yet some clients seem unaware of the ways in which they can self-sabotage during the UX process, or how to improve the overall experience for themselves and their teams.<\/p>\n

Do Your Homework<\/h2>\n

If you want success and an ROI on your UX investment, seek a firm that has a proven track record in your field. For example, if you\u2019re looking to create a mobile platform for a banking application, ask for case studies that articulate the team\u2019s ability to take a banking application to new heights.<\/p>\n

The Early Bird<\/h2>\n

When it comes to consultation and seeking a UX team, a good rule of thumb is the sooner the better. This is not to say user experience should be ignored once a product or service has been launched, but it is much easier and morecost-effectivee to begin the design process with the end user in mind than to course correct once launched.<\/p>\n

And this rule should continue with iteration and UX research and design over time. At the start of each new inquiry hold a Kickoff meeting to align expectations and clearly define roles. The UX professionals involved approach this Kickoff prepared with questions to guide the discussion, but if you feel as though something has not been covered, or their approach lacks your unique perspective, it\u2019s best to speak up. By clearly providing your business goals from the start of a project, you will set realistic and tangible goals to drive your design forward, all while setting your team, your business, and yourself up for success.<\/p>\n

Do You Really Want to Know?<\/h2>\n

Sometimes it can be difficult to hear what your customers really think about your company, product, or service, so it\u2019s important to be prepared for some tough love. Fortunately, in UX, problems are opportunities. So, while it may be difficult to hear, remember that every time a customer pain point is discovered, or a critique is delivered, it provides an opportunity to improve upon your design and your relationships with your customers. If you close yourself off to absorbing negative feedback or react harshly to critique, you can limit what people are willing to share. This can be especially damaging when it comes to internal UX teams whose jobs and salaries are on the line.<\/p>\n

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According to a report<\/a> by Forrester Research, companies who invest in UX can expect to see an ROI of $100 for every $1 invested<\/strong><\/p>\n

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Ask the Right Questions<\/h2>\n

When you work with an external or internal UX team it\u2019s important to work with people who understand what it is you want to accomplish and what they, in turn, can provide. But defining this core issue or question can be difficult if the sole perspective is seen through a purely business scope. Of course, it\u2019s natural to frame questions around business assets and ask, \u201cWhy has our gross profit fallen this quarter?\u201d However, the real question you may need to be asking is, \u201cWhat experience is causing our customers to spend less?\u201d If you\u2019re not versed in the nuances of UX, that\u2019s OK. But to get the most out of the UX design experience, it\u2019s important to not just be a stakeholder \u2014 be a collaborator.<\/p>\n

Once a goal is defined it\u2019s time to work with your UX team to weigh the options of different UX research methods that best align with your specific needs. What does a lean sprint provide? What will I receive if I get an expert review? What does field study deliver by way of findings? If these options don\u2019t feel right for me, what will you do to make it right?<\/p>\n

Trust the Process<\/h2>\n

Although everyone is talking UX and its popularity has been on the rise, it\u2019s not new to the scene. The process of implementing these methods has proven over time to be not just beneficial but, in many cases, imperative to the success of a company. By trusting in the process and designing with the end user in mind, you foster trust and loyalty between your users and your brand. But some methods may seem unconventional. If you\u2019re not ready to dive in head first, dip your toe into the UX pond. Lean sprints and agile design methods can produce powerful results in short time frames, allowing you to shift your direction or solve for a newly discovered issue.<\/p>\n

When you see results, you will see how UX can work for you and fit into your design process long term. And different methods can be used to compliment and build off of one another, so don\u2019t be afraid to seek different solutions than you\u2019re used to. When it comes to UX, the concept \u201cif it\u2019s not broke, don\u2019t fix it\u201d goes right out the window. After all, innovation and inspired design don\u2019t come from managing the status quo.<\/p>\n

The truth is, if your UX team doesn\u2019t win, your customers don\u2019t win. And when your customers don\u2019t win, your company will suffer. So get involved. Be a part of the process and keep the lines of communication open to expressing and hearing new thoughts and ideas. Not only will UX bring you closer to your client\u2019s needs and provide clarity to improve upon or drive design, it can provide insight into what is possible.<\/p>\n

\"New<\/a><\/span>