{"id":21982,"date":"2018-10-15T02:29:13","date_gmt":"2018-10-15T02:29:13","guid":{"rendered":"https:\/\/motivate-research.com\/?p=21982"},"modified":"2020-09-17T16:34:52","modified_gmt":"2020-09-17T16:34:52","slug":"healthcare-breaking-the-mold-with-design-thinking-principles","status":"publish","type":"post","link":"https:\/\/motivate-research.com\/healthcare-breaking-the-mold-with-design-thinking-principles\/","title":{"rendered":"Healthcare: Breaking the Mold with Design Thinking Principles"},"content":{"rendered":"
[et_pb_section bb_built=”1″ fullwidth=”on” _builder_version=”3.15″ custom_padding=”0px|0px|2px|0px|false|false” next_background_color=”#000000″ inner_width=”auto” inner_max_width=”1080px”][et_pb_fullwidth_post_title meta=”off” featured_placement=”background” _builder_version=”3.19.12″ title_font=”Montserrat|700|||||||” title_text_align=”left” title_text_color=”#ffffff” title_font_size=”80px” background_color=”#707070″ custom_css_main_element=”background-blend-mode: multiply!important;” custom_css_post_title=”max-width: 70%” title_font_size_last_edited=”on|phone” title_font_size_tablet=”55px” title_font_size_phone=”25px” \/][\/et_pb_section][et_pb_section bb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”3.15″ custom_margin_phone=”|||||true” custom_margin_last_edited=”on|phone” custom_padding=”20px|||30px|false|false” custom_padding_tablet=”|0px||0px||true” custom_padding_phone=”|0px||0px||true” prev_background_color=”#000000″ next_background_color=”#ff4c09″ inner_width=”auto” inner_max_width=”1080px”][et_pb_row use_custom_width=”on” custom_width_px=”1220px” use_custom_gutter=”on” gutter_width=”1″ custom_padding=”0|0px|0|0px|false|false” custom_padding_last_edited=”on|phone” _builder_version=”3.19.12″ custom_margin_last_edited=”on|phone” width=”80%” max_width=”1220px”][et_pb_column type=”3_4″ module_id=”blog-post-main-content” custom_padding__hover=”|||” custom_padding=”|||”][et_pb_text admin_label=”Blog Post Author” module_class=”blog-post-author” _builder_version=”3.19.12″ text_font=”Montserrat|700|||||||” header_3_font=”Roboto|700||on|||||” header_3_text_color=”#f3653b” header_3_font_size=”18px” max_width=”800px” module_alignment=”center” custom_margin=”||0px|” custom_padding=”50px|||” header_3_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” text_orientation=”left”]<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Main Blog Post Content” module_class=”blog-post-main-content” _builder_version=”3.19.12″ text_font=”Muli|300|||||||” text_font_size=”18px” text_line_height=”30px” header_2_font=”Lato|700|||||||” header_2_font_size=”27px” max_width=”800px” module_alignment=”center” header_2_font_size_last_edited=”on|tablet” header_2_font_size_tablet=”24px” header_2_font_size_phone=”20px” text_font_size_last_edited=”on|desktop” text_line_height_last_edited=”on|desktop” text_font_size_tablet=”20px” text_line_height_tablet=”26px” text_font_size_phone=”18px” text_line_height_phone=”20px” text_orientation=”left”]<\/p>\n
Few industries have a more direct impact on people\u2019s lives than healthcare. Unfortunately, there are plenty of indications that consumers are becoming increasingly frustrated with providers. A 2016 research study<\/a> found that a shocking 81% of survey respondents were unsatisfied with their healthcare experience. Even more troubling, though, was the significant gap (over 20%) between the experience providers felt they were delivering and the one consumers felt they were receiving.<\/p>\n Clearly, something has gone very wrong somewhere.<\/p>\n While new developments in technology have created opportunities for healthcare providers and pharmaceutical companies to interact with consumers like never before, they must find a way to utilize those innovations in ways that create positive and engaging user experiences if they want to get the most out of them. By taking a more human-centered approach to identifying and surmounting the barriers that get in the way of a positive healthcare experience, design thinking has the power to transform the way the industry engages with customers.<\/p>\n Before they can get working on solutions, however, healthcare providers must first define the problem. While survey data can identify trends and consistent complaints, the raw numbers often don\u2019t reveal the entire story. Until you understand how people feel about these concerns and actually describe their personal experience with them, it can be difficult to get to the true nature of the problem. Only by engaging with people and finding ways to empathize with their situation can you begin to understand their needs, expectations, and frustrations.<\/p>\n [\/et_pb_text][et_pb_image admin_label=”Blog Post Top Quote” src=”https:\/\/motivatedesign.wpengine.com\/wp-content\/uploads\/2018\/08\/blog-post-top-quote.png” _builder_version=”3.15″ max_width=”800px” module_alignment=”center” custom_padding=”80px|||” align_last_edited=”on|desktop” align_tablet=”center” \/][et_pb_text admin_label=”Quote Text” _builder_version=”3.19.12″ text_font=”Montserrat|700|on||||||” text_text_color=”#f3653b” text_font_size=”40px” text_line_height=”1em” max_width=”800px” module_alignment=”center” custom_margin=”50px||50px|” custom_padding=”|||0px” text_font_size_last_edited=”on|desktop” text_font_size_tablet=”35px” text_font_size_phone=”20px” module_class=”blockquote” text_orientation=”left”]<\/p>\n People know how they <\/span>feel<\/span><\/i> about the problems they face, but they don\u2019t always understand how to translate those feelings into actionable comments<\/span><\/p>\n [\/et_pb_text][et_pb_image admin_label=”Blog Post Bottom Quote” src=”https:\/\/motivatedesign.wpengine.com\/wp-content\/uploads\/2018\/08\/blog-post-bottom-quote.png” _builder_version=”3.15″ max_width=”800px” module_alignment=”center” custom_padding=”||50px|” align_last_edited=”on|desktop” align_tablet=”center” \/][et_pb_text admin_label=”Main Blog Post Content” module_class=”blog-post-main-content” _builder_version=”3.19.12″ text_font=”Muli|300|||||||” text_font_size=”18px” header_2_font=”Lato|700|||||||” header_2_font_size=”27px” max_width=”800px” module_alignment=”center” text_line_height=”30px” text_line_height_last_edited=”on|desktop” text_font_size_last_edited=”on|desktop” text_font_size_tablet=”20px” text_line_height_tablet=”26px” text_font_size_phone=”18px” text_line_height_phone=”20px” header_2_font_size_last_edited=”on|phone” header_2_font_size_tablet=”24px” header_2_font_size_phone=”20px” text_orientation=”left”]<\/p>\n For example, if people consistently highlight long wait times as a reason for their poor experience, it\u2019s important to understand why they find the delays so frustrating. There\u2019s more than one possible solution to long waits. If patients feel ignored and not valued, that will require a different solution than if they simply want to have the information they need as quickly as possible. In the former situation, solutions may involve more front-facing medical staff, while the latter might be better solved by automated systems that deliver information that can be accessed at the user\u2019s convenience.<\/p>\n People know how they feel about the problems they face, but they don\u2019t always understand how to translate those feelings into actionable comments. Design thinking encourages researchers to find better ways of getting to the core of those feelings in order to provide more effective solutions.<\/p>\n Once you\u2019ve identified what the customer needs, it\u2019s time to start formulating ideas to address them. The healthcare and pharmaceutical industries present a lot of challenges in this regard because they are weighed down by legacy technologies, infrastructure, and methodologies. In this unique space, the user experience is multifaceted because whatever solutions design thinking processes generate need to work for multiple stakeholders (healthcare professionals, hospital administrations, health insurers, drug manufacturers, and so forth).<\/p>\nUnderstanding What People REALLY Want<\/h2>\n
Coming at Problems Sideways<\/h2>\n