, especially in the realm of sustainability and community responsibility<\/span><\/p>\n[\/et_pb_text][et_pb_image admin_label=”Blog Post Bottom Quote” src=”https:\/\/motivatedesign.wpengine.com\/wp-content\/uploads\/2018\/08\/blog-post-bottom-quote.png” _builder_version=”3.15″ max_width=”800px” module_alignment=”center” custom_padding=”||50px|” align_last_edited=”on|desktop” align_tablet=”center”]<\/p>\n
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People<\/h2>\n
Service design can provide tremendous value to individuals because it can build services and products based on a person\u2019s needs and deliver them simply and efficiently. What makes that design possible, of course, is a methodology that takes a broad view of all the factors that make up the user experience. Service design begins with the acknowledgment that the product or service itself is only one small component of the customer\u2019s journey, and often not even the most important one.<\/p>\n
The research and design process questions every assumption and focuses on building a relationship with people based on empathy. People may not always know what they want from a product or service experience, but they know how they feel when they have a good experience. Service design also examines the interaction from multiple perspectives. For example, do solutions that meet a customer\u2019s needs satisfy an employee\u2019s needs? When solutions fail to align these needs, the broader experience suffers as a whole, which will very quickly diminish the value that might otherwise come from a product or service.<\/p>\n
Planet<\/h2>\n
While consumers routinely indicate a preference for sustainable environmental practices, companies often fail to consider how to combine these broader concerns with the needs of the individual. Service design can easily incorporate the question of sustainability into its efforts to design better products and services. People don\u2019t make economic decisions purely on the basis of price; they want to feel good about supporting brands that share their values.<\/p>\n
Service design helps to build a relationship between those brands and the people who use them. Implementing practices that contribute to preserving and strengthening the environment are far from the \u201cburdensome costs\u201d that businesses opposed in decades past; they are a statement about taking responsibility for both the present and future health of the planet. Earning the trust and loyalty of customers is all about convincing them to enter into a relationship by making them feel good about their user experience. The best products and services in the world are not long enough to build a lasting brand; people want to know that brand stands for something they value on a personal level.<\/p>\n
Public<\/h2>\n
Consumers and businesses don\u2019t operate in a vacuum. They both exist within the context of a community. If that community is healthy and vibrant, there is more potential for sustainable growth and positive-sum interactions. Organizations need to think about how their business practices contribute to the overall health of the community, wherever that may be. Do they enrich the lives of people in their local communities? Do they promote healthy interactions in the public sphere? Are they adding value or extracting it?<\/p>\n
This last question is critical, especially in an era of increased globalization and corporate mergers. Most people won\u2019t begrudge a company for seeking profits, but they may not tolerate or continue to support one that flaunts the public interest simply to boost its bottom line. As consumers become increasingly aware about how companies conduct their business, there will be increased pressure on industries that rely upon exploitative practices that depress wages, devastate local communities, and externalize costs.<\/p>\n
By taking an expansive approach to service design, organizations can begin to develop exciting new service experiences that contribute value to people, the planet, and the public. The coming generations of consumers are already using their economic power to shape corporate behavior and pressure them to take a more globally conscious set of values seriously. If organizations are to succeed in the future, they will need to turn increasingly to service design principles to bring their user experiences into alignment with the changing needs of these consumers.<\/p>\n
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