{"id":22465,"date":"2018-12-28T18:09:53","date_gmt":"2018-12-28T18:09:53","guid":{"rendered":"https:\/\/motivate-research.com\/?p=22465"},"modified":"2020-09-17T17:17:32","modified_gmt":"2020-09-17T17:17:32","slug":"transform-your-business-with-design-thinking","status":"publish","type":"post","link":"https:\/\/motivate-research.com\/transform-your-business-with-design-thinking\/","title":{"rendered":"Transform Your Business with Design Thinking"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.15&#8243; custom_padding=&#8221;0px|0px|2px|0px|false|false&#8221; next_background_color=&#8221;#000000&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;1080px&#8221;][et_pb_fullwidth_post_title meta=&#8221;off&#8221; featured_placement=&#8221;background&#8221; _builder_version=&#8221;3.19.12&#8243; title_font=&#8221;Montserrat|700|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;80px&#8221; background_color=&#8221;#707070&#8243; custom_css_post_title=&#8221;max-width: 70%&#8221; custom_css_main_element=&#8221;background-blend-mode: multiply!important;&#8221; title_font_size_tablet=&#8221;55px&#8221; title_font_size_phone=&#8221;25px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; \/][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;3.15&#8243; custom_margin_phone=&#8221;|||||true&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;20px|||30px|false|false&#8221; custom_padding_tablet=&#8221;|0px||0px||true&#8221; custom_padding_phone=&#8221;|0px||0px||true&#8221; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#ff4c09&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;1080px&#8221;][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1220px&#8221; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;3.19.12&#8243; custom_margin_last_edited=&#8221;on|phone&#8221; width=&#8221;80%&#8221; max_width=&#8221;1220px&#8221;][et_pb_column type=&#8221;3_4&#8243; module_id=&#8221;blog-post-main-content&#8221; custom_padding__hover=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Blog Post Author&#8221; module_class=&#8221;blog-post-author&#8221; _builder_version=&#8221;3.19.12&#8243; text_font=&#8221;Montserrat|700|||||||&#8221; header_3_font=&#8221;Roboto|700||on|||||&#8221; header_3_text_color=&#8221;#f3653b&#8221; header_3_font_size=&#8221;18px&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;50px|||&#8221; text_orientation=&#8221;left&#8221; \/][et_pb_text admin_label=&#8221;Main Blog Post Content&#8221; module_class=&#8221;blog-post-main-content&#8221; _builder_version=&#8221;3.19.12&#8243; text_font=&#8221;Muli|300|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;30px&#8221; header_2_font=&#8221;Lato|700|||||||&#8221; header_2_font_size=&#8221;27px&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; text_orientation=&#8221;left&#8221;]<\/p>\n<p>Today\u2019s companies are increasingly turning to customer-centric methodologies to solve business challenges and stoke innovation. It\u2019s no surprise, then, that many of them have adopted design thinking principles to better understand and empathize with their customers.<\/p>\n<h2><a href=\"http:\/\/offers.motivatedesign.com\/design-thinking-and-business-impact-motivate-design\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\" wp-image-22466 alignright\" src=\"https:\/\/motivate-research.com\/wp-content\/uploads\/2018\/12\/MD_027-Design-Thinking-Cover-224x300.png\" alt=\"\" width=\"243\" height=\"326\" srcset=\"https:\/\/motivate-research.com\/wp-content\/uploads\/2018\/12\/MD_027-Design-Thinking-Cover-224x300.png 224w, https:\/\/motivate-research.com\/wp-content\/uploads\/2018\/12\/MD_027-Design-Thinking-Cover-150x201.png 150w, https:\/\/motivate-research.com\/wp-content\/uploads\/2018\/12\/MD_027-Design-Thinking-Cover-250x334.png 250w, https:\/\/motivate-research.com\/wp-content\/uploads\/2018\/12\/MD_027-Design-Thinking-Cover.png 350w\" sizes=\"(max-width: 243px) 100vw, 243px\" \/><\/a>\u201cIf creativity is a muscle, then design thinking is the gym.\u201d<\/h2>\n<p>Equal parts mindset, strategy, and tactical approach, design thinking has the power to deliver transformative results when implemented and applied consistently. Far more than a recent fad, this approach makes it possible for designers and other problem solvers to gain powerful insights about users that can greatly improve customer experiences.<\/p>\n<p>Design thinking begins with research, collecting data from a variety of channels to understand the motivations of customers and cultivate a consideration of their needs. Armed with this knowledge, designers then follow a four-step process to deliver solutions:<\/p>\n<ul>\n<li>Define the Problem (or Opportunity)<\/li>\n<li>Ideation and Solution Development<\/li>\n<li>Prototype<\/li>\n<li>Test<\/li>\n<\/ul>\n<p>Here at <a href=\"https:\/\/motivate-research.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Motivate Design<\/a>, we employ design thinking principles in all aspects of our work. For a look at how our proven methodology has already benefited our clients and to learn how design thinking can benefit your organization, check out our latest whitepaper, \u201c<a href=\"http:\/\/offers.motivatedesign.com\/design-thinking-and-business-impact-motivate-design\" target=\"_blank\" rel=\"noopener noreferrer\">Design Thinking and Business Impact.<\/a>\u201d<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-0349d3b5-a591-46d6-84f4-51401fffef5f\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-0349d3b5-a591-46d6-84f4-51401fffef5f\" class=\"hs-cta-node hs-cta-0349d3b5-a591-46d6-84f4-51401fffef5f\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n\n\n<p><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3988477\/0349d3b5-a591-46d6-84f4-51401fffef5f\" target=\"_blank\" rel=\"noopener noreferrer\"><img id=\"hs-cta-img-0349d3b5-a591-46d6-84f4-51401fffef5f\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3988477\/0349d3b5-a591-46d6-84f4-51401fffef5f.png\" alt=\"New call-to-action\" width=\"1667\" height=\"542\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3988477, '0349d3b5-a591-46d6-84f4-51401fffef5f', {}); 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All rights reserved<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; global_parent=&#8221;21568&#8243; module_class=&#8221;footmenu20&#8243; custom_padding__hover=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; global_parent=&#8221;21568&#8243; module_class=&#8221;footmenu20&#8243; custom_padding__hover=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s companies are increasingly turning to customer-centric methodologies to solve business challenges and stoke innovation. It\u2019s no surprise, then, that many of them have adopted design thinking principles to better understand and empathize with their customers. \u201cIf creativity is a muscle, then design thinking is the gym.\u201d Equal parts mindset, strategy, and tactical approach, design [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":21754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[6],"tags":[35],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transform Your Business with Design Thinking - Motivate Design<\/title>\n<meta name=\"description\" content=\"Equal parts mindset, strategy, and tactical approach, design thinking has the power to deliver transformative results when implemented and applied consistently.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/motivate-research.com\/transform-your-business-with-design-thinking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transform Your Business with Design Thinking - 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