If we\u2019re discussing UX in tech products, we have to mention Slack, a collaboration tool for businesses that\u2019s gotten it\u2019s claim to fame as the fastest growing workplace software ever. Their user onboarding process is known to be simple; it\u2019s easy to get up and running with the app quickly. However, what makes its UX so great is that it combines ease of use with a standalone personality. For example, when the app is loading, it provides fun affirmations, wishing its users a \u201cgreat day at work,\u201d or even thanking them for using Slack. These tiny details aren\u2019t just about personality but making the overall experience more pleasant. As one of the most popular workplace apps to date, there\u2019s no doubt that good UX design has been a major contributor to its success.<\/p>\n
\u00a0<\/h2>\nFirst Republic<\/strong><\/h2>\nThe best UX is intuitive. It can predict what the user needs and can work well enough behind the scenes that the user doesn\u2019t even notice the design when using the product. This is where First Republic Bank, a bank and wealth management company offering personal banking, business banking, trust and wealth management services, excels. It provides users with features that they value, like security and simplicity, in innovative methods. For example, the app\u2019s StealthView feature allows users to dim and blur sensitive account information when banking in public. While consumers have always been concerned with their banking security, First Republic Bank integrates this top of mind concern innately into the mobile app. Its UX design features are essentially invisible; it knows what the user wants without them having to take unnecessary amounts of action.<\/p>\n
\u00a0<\/h2>\nDropbox<\/strong><\/h2>\nDropbox, a file hosting service that offers cloud storage, file synchronization, personal cloud and client software, has a great UX because of its easy to understand interface. Dropbox is easy for users to learn how to use. By having a folder and file organizational structure, it\u2019s easy to recognize and use by anyone who ever used a computer. Any actions required to create an account and upload, share or download files are so intuitive that almost every user has known how to do so from the start. It\u2019s natural for most users to try dragging and dropping files from their desktops to the page without them even know if it\u2019s possible or not, just because it\u2019s so familiar. People feel comfortable using Dropbox, which is a direct result of great UX design.<\/p>\n
\u00a0<\/h2>\nNike<\/strong><\/h2>\nGreat UX is informative, without bombarding users with mass amounts of text and data. It allows them to understand the company\u2019s benefit, without sacrificing ease of use. The UX of NikePlus, a membership program that connects its members to exclusive shoes and gear, events, athlete stories and running and training programs, does just that. It provides fresh and timely information about NikePlus memberships in a way that\u2019s both educational and engaging. It communicates value when a user first joins for a clear vision of how NikePlus can benefit them. Most importantly, Nike tailors its app content to the user. It personalizes every aspect of the user\u2019s workout to their preferences, from music playlists to apparel recommendations.<\/p>\n
\u00a0<\/h2>\nUber<\/strong><\/h2>\nWe\u2019d be remiss if we didn\u2019t mention Uber in a list of tech companies with great UX. Uber\u2019s used as a textbook example for UX because it brings to life the exact definition of UX\u2019s primary goal: it simplifies processes with the user at the forefront of the design process. Before Uber, hailing a cab or calling ahead for a car service was a troublesome task. It was tricky to nail down the perfect timing, locating the driver and arrive at your destination in a timely manner. It was an aggravating experience. Uber however, streamlined this process into a simple tap on a smartphone. Uber\u2019s ridesharing innovation makes the process of calling a taxi easier, more accountable and more secure \u2013 all while using a clever interface to turn the process into something not unlike watching a video game.<\/p>\n
So, what\u2019s the lesson here? Successful UX, as defined by delivering a great experience for the user and business impact for the maker, requires putting customer understanding at the center of the design process. For all these companies, they started with deep insights about customer wants, needs and behavior, enabling them to develop solutions to clear problems and then great design made it stick.<\/p>\n
(In full disclosure, Nike and First Republic are Motivate clients, and we\u2019re proud that our insight-powered design approach has contributed to their success.)<\/em><\/p>\n <\/p>\n
The best UX is intuitive. It can predict what the user needs and can work well enough behind the scenes that the user doesn\u2019t even notice the design when using the product. This is where First Republic Bank, a bank and wealth management company offering personal banking, business banking, trust and wealth management services, excels. It provides users with features that they value, like security and simplicity, in innovative methods. For example, the app\u2019s StealthView feature allows users to dim and blur sensitive account information when banking in public. While consumers have always been concerned with their banking security, First Republic Bank integrates this top of mind concern innately into the mobile app. Its UX design features are essentially invisible; it knows what the user wants without them having to take unnecessary amounts of action.<\/p>\n
\u00a0<\/h2>\nDropbox<\/strong><\/h2>\nDropbox, a file hosting service that offers cloud storage, file synchronization, personal cloud and client software, has a great UX because of its easy to understand interface. Dropbox is easy for users to learn how to use. By having a folder and file organizational structure, it\u2019s easy to recognize and use by anyone who ever used a computer. Any actions required to create an account and upload, share or download files are so intuitive that almost every user has known how to do so from the start. It\u2019s natural for most users to try dragging and dropping files from their desktops to the page without them even know if it\u2019s possible or not, just because it\u2019s so familiar. People feel comfortable using Dropbox, which is a direct result of great UX design.<\/p>\n
\u00a0<\/h2>\nNike<\/strong><\/h2>\nGreat UX is informative, without bombarding users with mass amounts of text and data. It allows them to understand the company\u2019s benefit, without sacrificing ease of use. The UX of NikePlus, a membership program that connects its members to exclusive shoes and gear, events, athlete stories and running and training programs, does just that. It provides fresh and timely information about NikePlus memberships in a way that\u2019s both educational and engaging. It communicates value when a user first joins for a clear vision of how NikePlus can benefit them. Most importantly, Nike tailors its app content to the user. It personalizes every aspect of the user\u2019s workout to their preferences, from music playlists to apparel recommendations.<\/p>\n
\u00a0<\/h2>\nUber<\/strong><\/h2>\nWe\u2019d be remiss if we didn\u2019t mention Uber in a list of tech companies with great UX. Uber\u2019s used as a textbook example for UX because it brings to life the exact definition of UX\u2019s primary goal: it simplifies processes with the user at the forefront of the design process. Before Uber, hailing a cab or calling ahead for a car service was a troublesome task. It was tricky to nail down the perfect timing, locating the driver and arrive at your destination in a timely manner. It was an aggravating experience. Uber however, streamlined this process into a simple tap on a smartphone. Uber\u2019s ridesharing innovation makes the process of calling a taxi easier, more accountable and more secure \u2013 all while using a clever interface to turn the process into something not unlike watching a video game.<\/p>\n
So, what\u2019s the lesson here? Successful UX, as defined by delivering a great experience for the user and business impact for the maker, requires putting customer understanding at the center of the design process. For all these companies, they started with deep insights about customer wants, needs and behavior, enabling them to develop solutions to clear problems and then great design made it stick.<\/p>\n
(In full disclosure, Nike and First Republic are Motivate clients, and we\u2019re proud that our insight-powered design approach has contributed to their success.)<\/em><\/p>\n <\/p>\n
Dropbox, a file hosting service that offers cloud storage, file synchronization, personal cloud and client software, has a great UX because of its easy to understand interface. Dropbox is easy for users to learn how to use. By having a folder and file organizational structure, it\u2019s easy to recognize and use by anyone who ever used a computer. Any actions required to create an account and upload, share or download files are so intuitive that almost every user has known how to do so from the start. It\u2019s natural for most users to try dragging and dropping files from their desktops to the page without them even know if it\u2019s possible or not, just because it\u2019s so familiar. People feel comfortable using Dropbox, which is a direct result of great UX design.<\/p>\n
\u00a0<\/h2>\nNike<\/strong><\/h2>\nGreat UX is informative, without bombarding users with mass amounts of text and data. It allows them to understand the company\u2019s benefit, without sacrificing ease of use. The UX of NikePlus, a membership program that connects its members to exclusive shoes and gear, events, athlete stories and running and training programs, does just that. It provides fresh and timely information about NikePlus memberships in a way that\u2019s both educational and engaging. It communicates value when a user first joins for a clear vision of how NikePlus can benefit them. Most importantly, Nike tailors its app content to the user. It personalizes every aspect of the user\u2019s workout to their preferences, from music playlists to apparel recommendations.<\/p>\n
\u00a0<\/h2>\nUber<\/strong><\/h2>\nWe\u2019d be remiss if we didn\u2019t mention Uber in a list of tech companies with great UX. Uber\u2019s used as a textbook example for UX because it brings to life the exact definition of UX\u2019s primary goal: it simplifies processes with the user at the forefront of the design process. Before Uber, hailing a cab or calling ahead for a car service was a troublesome task. It was tricky to nail down the perfect timing, locating the driver and arrive at your destination in a timely manner. It was an aggravating experience. Uber however, streamlined this process into a simple tap on a smartphone. Uber\u2019s ridesharing innovation makes the process of calling a taxi easier, more accountable and more secure \u2013 all while using a clever interface to turn the process into something not unlike watching a video game.<\/p>\n
So, what\u2019s the lesson here? Successful UX, as defined by delivering a great experience for the user and business impact for the maker, requires putting customer understanding at the center of the design process. For all these companies, they started with deep insights about customer wants, needs and behavior, enabling them to develop solutions to clear problems and then great design made it stick.<\/p>\n
(In full disclosure, Nike and First Republic are Motivate clients, and we\u2019re proud that our insight-powered design approach has contributed to their success.)<\/em><\/p>\n <\/p>\n
Great UX is informative, without bombarding users with mass amounts of text and data. It allows them to understand the company\u2019s benefit, without sacrificing ease of use. The UX of NikePlus, a membership program that connects its members to exclusive shoes and gear, events, athlete stories and running and training programs, does just that. It provides fresh and timely information about NikePlus memberships in a way that\u2019s both educational and engaging. It communicates value when a user first joins for a clear vision of how NikePlus can benefit them. Most importantly, Nike tailors its app content to the user. It personalizes every aspect of the user\u2019s workout to their preferences, from music playlists to apparel recommendations.<\/p>\n
\u00a0<\/h2>\nUber<\/strong><\/h2>\nWe\u2019d be remiss if we didn\u2019t mention Uber in a list of tech companies with great UX. Uber\u2019s used as a textbook example for UX because it brings to life the exact definition of UX\u2019s primary goal: it simplifies processes with the user at the forefront of the design process. Before Uber, hailing a cab or calling ahead for a car service was a troublesome task. It was tricky to nail down the perfect timing, locating the driver and arrive at your destination in a timely manner. It was an aggravating experience. Uber however, streamlined this process into a simple tap on a smartphone. Uber\u2019s ridesharing innovation makes the process of calling a taxi easier, more accountable and more secure \u2013 all while using a clever interface to turn the process into something not unlike watching a video game.<\/p>\n
So, what\u2019s the lesson here? Successful UX, as defined by delivering a great experience for the user and business impact for the maker, requires putting customer understanding at the center of the design process. For all these companies, they started with deep insights about customer wants, needs and behavior, enabling them to develop solutions to clear problems and then great design made it stick.<\/p>\n
(In full disclosure, Nike and First Republic are Motivate clients, and we\u2019re proud that our insight-powered design approach has contributed to their success.)<\/em><\/p>\n <\/p>\n
We\u2019d be remiss if we didn\u2019t mention Uber in a list of tech companies with great UX. Uber\u2019s used as a textbook example for UX because it brings to life the exact definition of UX\u2019s primary goal: it simplifies processes with the user at the forefront of the design process. Before Uber, hailing a cab or calling ahead for a car service was a troublesome task. It was tricky to nail down the perfect timing, locating the driver and arrive at your destination in a timely manner. It was an aggravating experience. Uber however, streamlined this process into a simple tap on a smartphone. Uber\u2019s ridesharing innovation makes the process of calling a taxi easier, more accountable and more secure \u2013 all while using a clever interface to turn the process into something not unlike watching a video game.<\/p>\n
So, what\u2019s the lesson here? Successful UX, as defined by delivering a great experience for the user and business impact for the maker, requires putting customer understanding at the center of the design process. For all these companies, they started with deep insights about customer wants, needs and behavior, enabling them to develop solutions to clear problems and then great design made it stick.<\/p>\n
(In full disclosure, Nike and First Republic are Motivate clients, and we\u2019re proud that our insight-powered design approach has contributed to their success.)<\/em><\/p>\n <\/p>\n
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