{"id":23393,"date":"2019-06-03T16:42:11","date_gmt":"2019-06-03T16:42:11","guid":{"rendered":"https:\/\/motivate-research.com\/?p=23393"},"modified":"2019-06-03T16:43:38","modified_gmt":"2019-06-03T16:43:38","slug":"audible-insights-episode-11-mona-patel","status":"publish","type":"post","link":"https:\/\/motivate-research.com\/audible-insights-episode-11-mona-patel\/","title":{"rendered":"Audible Insights Episode #11 &#8211; Mona Patel"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.19.12&#8243; custom_padding=&#8221;0px|0px|2px|0px|false|false&#8221; next_background_color=&#8221;#000000&#8243;][et_pb_fullwidth_post_title meta=&#8221;off&#8221; featured_placement=&#8221;background&#8221; _builder_version=&#8221;3.19.12&#8243; title_font=&#8221;Montserrat|700|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;80px&#8221; title_font_size_tablet=&#8221;55px&#8221; title_font_size_phone=&#8221;25px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; background_color=&#8221;#707070&#8243; custom_css_main_element=&#8221;background-blend-mode: multiply!important;&#8221; custom_css_post_title=&#8221;max-width: 70%&#8221;]<\/p>\n<p>[\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;3.15&#8243; custom_margin_phone=&#8221;|||||true&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;20px|||30px|false|false&#8221; custom_padding_tablet=&#8221;|0px||0px||true&#8221; custom_padding_phone=&#8221;|0px||0px||true&#8221; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#ff4c09&#8243;][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1220px&#8221; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; background_color_2=&#8221;#67b9ac&#8221; module_id_1=&#8221;blog-post-main-content&#8221; module_class_2=&#8221;right-sidebar modoc&#8221; _builder_version=&#8221;3.19.12&#8243; custom_margin_last_edited=&#8221;on|phone&#8221;][et_pb_column type=&#8221;3_4&#8243;][et_pb_text admin_label=&#8221;Main Blog Post Content&#8221; module_class=&#8221;blog-post-main-content&#8221; _builder_version=&#8221;3.19.12&#8243; text_font=&#8221;Montserrat|300|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;30px&#8221; header_2_font=&#8221;Lato|700|||||||&#8221; header_2_font_size=&#8221;27px&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<p><iframe style=\"border: solid 1px #dedede;\" src=\"https:\/\/app.stitcher.com\/splayer\/f\/180451\/60254037\" width=\"220\" height=\"150\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><strong>This podcast and the below copy was originally posted on Insights Association&#8217;s website on April 28, 2019 and can be <span style=\"color: #ff490c;\"><a style=\"color: #ff490c;\" href=\"https:\/\/www.insightsassociation.org\/article\/audible-insights-episode-11-mona-patel\" target=\"_blank\" rel=\"noopener noreferrer\">found here.<\/a><\/span><\/strong><\/p>\n<p>\u00a0<\/p>\n<h2 class=\"profile-name article-title--large\">About Our Guest, Mona Patel,<span class=\"profile-organization\">\u00a0CEO, Motivate<\/span><\/h2>\n<div class=\"profile-meta\">\n<div class=\"profile-bio\">\n<p>Mona is a dynamic, engaging entrepreneur with 17 years experience convincing leaders at some of the world\u2019s biggest brands to understand, value\u00a0and optimize their customers\u2019 experiences. She is the author of the bestseller\u00a0<em>Reframe: Shift the Way You Work, Innovate, and Think<\/em>\u00a0which inspires others and offers an actionable roadmap for ideation. She is also the Founder and CEO of Motivate, a User Experience (UX) research, strategy and design agency as well as UXHires, a UX-focused staffing agency.<\/p>\n<p>\u00a0<\/p>\n<h3>Time Stamps:<\/h3>\n<\/div>\n<p>1:25 \u2013 How improving UX can help ALL companies. Not just hearing what people need, but helping clients see the value of fulfilling that need.<\/p>\n<p>2:57 \u2013 The impact of social media on the customer experience; the influence of people on decision making.<\/p>\n<p>5:00 \u2013 The blending of UX &amp; MRX \u2013 what does it mean for each field?<\/p>\n<p>7:00 \u2013 A new approach to qual \u2013 friends having conversations with cool people.<\/p>\n<p>10:00 \u2013 What needs to change in traditional MRX to implement true innovation in UX and qual research.<\/p>\n<p>11:15 \u2013 A fascinating example of non-traditional UX.<\/p>\n<p>12:25 \u2013 Merging more traditional MR with next-gen UX research.<\/p>\n<p>15:00 \u2013 How the Ad Council gained a deeper understanding of Alzheimer\u2019s screening than what a typical focus group uncovered.<\/p>\n<p>18:50 \u2013 Finding questions that clients didn\u2019t know they needed to ask.<\/p>\n<p>21:12 \u2013 Telling compelling stories blending qual &amp; quant.<\/p>\n<p>24:45 \u2013 A sneak peek at Mona\u2019s new book.<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Related Posts&#8221; module_id=&#8221;recent-posts&#8221; _builder_version=&#8221;3.19.12&#8243; text_font=&#8221;Montserrat||||||||&#8221; header_font_size=&#8221;20px&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;100px||100px|&#8221; global_module=&#8221;20731&#8243;]<\/p>\n<!-- Widget Shortcode --><!-- \/Widget Shortcode -->\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_divider show_divider=&#8221;off&#8221; height=&#8221;25px&#8221; _builder_version=&#8221;3.19.12&#8243; global_module=&#8221;23073&#8243; saved_tabs=&#8221;all&#8221;]<\/p>\n<p>[\/et_pb_divider][et_pb_text _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;Montserrat|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;34px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_align=&#8221;center&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;25px|30px||30px&#8221; global_module=&#8221;23074&#8243; saved_tabs=&#8221;all&#8221;]<\/p>\n<h1>Subscribe<\/h1>\n<h3>Get YouX\u2122 directly in your inbox<\/h3>\n<div class=\"hbspt-form__container form__footer form__youx\">\n<!--[if lte IE 8]><br \/><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script><br \/><![endif]--><br \/><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script><br \/><script>\n  hbspt.forms.create({\n\tportalId: \"3988477\",\n\tformId: \"5ef216d4-e697-48ad-8983-94f12a8fc225\"\n});\n<\/script>\n<\/div>\n<p>[\/et_pb_text][et_pb_signup admin_label=&#8221;Hidden &#8211; Email Optin&#8221; provider=&#8221;hubspot&#8221; hubspot_list=&#8221;Motivate Signup|271&#8243; name_field=&#8221;on&#8221; success_message=&#8221;Thanks! 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_builder_version=&#8221;3.19.12&#8243; module_class=&#8221;kipper&#8221; \/][et_pb_code global_parent=&#8221;21568&#8243; module_class=&#8221;feetdontfail&#8221; _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<table><!-- [et_pb_line_break_holder] --><\/p>\n<tbody>\n<tr><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/services\/\">Services<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/insider-insight\/\">Insider Insight\u2122<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/tr>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<tr><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/case-stories\/\">Clients<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/we-are-insiders\/\">Insider Collective<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/tr>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<tr><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/people-culture\/\">People + Culture<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/2-week-sprint\/\">2-Week Sprint<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/tr>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<tr><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/youx\/\">YouX\u2122<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"https:\/\/uxhires.com\/\">UX Hires<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/tr>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<tr><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/contact\/\">Contact<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/thing-about-swings\/\">The Thing About Swings<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/tr>\n<p><!-- [et_pb_line_break_holder] --><\/tbody>\n<\/table>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_signup global_parent=&#8221;21568&#8243; 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_builder_version=&#8221;3.19.12&#8243; background_color=&#8221;#000000&#8243; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]<\/p>\n<p>Instagram<\/p>\n<p>[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/company\/motivate-design&#8221; _builder_version=&#8221;3.19.12&#8243; background_color=&#8221;#000000&#8243; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]<\/p>\n<p>LinkedIn<\/p>\n<p>[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;twitter&#8221; url=&#8221;https:\/\/twitter.com\/Motivate_Design?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor&#8221; _builder_version=&#8221;3.19.12&#8243; background_color=&#8221;#0c0000&#8243; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]<\/p>\n<p>Twitter<\/p>\n<p>[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row global_parent=&#8221;21568&#8243; use_custom_width=&#8221;on&#8221; _builder_version=&#8221;3.19.12&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_text global_parent=&#8221;21568&#8243; _builder_version=&#8221;3.19.12&#8243; text_font_size=&#8221;10px&#8221; background_layout=&#8221;dark&#8221;]<\/p>\n<p>\u00a9 2019 Motivate. All rights reserved<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This podcast and the below copy was originally posted on Insights Association&#8217;s website on April 28, 2019 and can be found here.\u00a0About Our Guest, Mona Patel,\u00a0CEO, MotivateMona is a dynamic, engaging entrepreneur with 17 years experience convincing leaders at some of the world\u2019s biggest brands to understand, value\u00a0and optimize their customers\u2019 experiences. 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