{"id":22800,"date":"2019-02-13T20:54:47","date_gmt":"2019-02-13T20:54:47","guid":{"rendered":"https:\/\/motivate-research.com\/?post_type=project&#038;p=22800"},"modified":"2019-03-07T16:47:52","modified_gmt":"2019-03-07T16:47:52","slug":"mediacom","status":"publish","type":"project","link":"https:\/\/motivate-research.com\/project\/mediacom\/","title":{"rendered":"Mediacom: Know Me, Then Show Me What I Need"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; admin_label=&#8221;Company logo&#8221; _builder_version=&#8221;3.19.12&#8243; background_image=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/CaseStory_Banner_Medicom.jpg&#8221; custom_padding=&#8221;100px||50px|&#8221; next_background_color=&#8221;#ffffff&#8221;][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; _builder_version=&#8221;3.19.12&#8243; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;3_4&#8243;][et_pb_image src=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/MD_Website_Clients_medcom-2.png&#8221; always_center_on_mobile=&#8221;off&#8221; _builder_version=&#8221;3.19.12&#8243; custom_css_main_element=&#8221;max-width:150px;&#8221; \/][et_pb_text admin_label=&#8221;Company Tagline&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_font_size=&#8221;66px&#8221; header_3_font_size_phone=&#8221;30px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221;]<\/p>\n<h3>Know Me, Then Show Me What I Need<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#000000&#8243;][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; _builder_version=&#8221;3.19.12&#8243; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;The Challenge&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700||on|||||&#8221;]<\/p>\n<h3>The Challenge<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<p><i>\u2018Help us deliver a better experience for new and existing customers that <\/i><i>instills<\/i><i> confidence <br \/>in Mediacom\u2019s <\/i><i>products and<\/i> <i>improves digital sales.\u2019<\/i><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; _builder_version=&#8221;3.19.12&#8243; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;The Reframe&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700||on|||||&#8221;]<\/p>\n<h3>The Reframe<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<p>How might we re-engage with customers <br \/>online getting to know them sooner in order <br \/>show them Mediacom\u2019s unmatched value that meets their needs?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; _builder_version=&#8221;3.19.12&#8243; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;Our Approach&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700||on|||||&#8221;]<\/p>\n<h3>Our Approach<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<p>Define a experiential strategic vision for Mediacom\u2019s multi-phased evolution <br \/>of its digital properties.<\/p>\n<p>Establish a gateway experience that introduces prospective customers <br \/>to the very best that Mediacom has to offer.<\/p>\n<p>Inform and deliver an exemplary experience to customers that is reflective <br \/>of Mediacom\u2019s value and reliability encouraging exploration into package options <br \/>that are best for them.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.0.47&#8243; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#000000&#8243;][et_pb_fullwidth_image src=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/medicom-banner-image-wv.jpg&#8221; _builder_version=&#8221;3.19.12&#8243; \/][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#000000&#8243;][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; _builder_version=&#8221;3.19.12&#8243; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;Our Methods&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700||on|||||&#8221;]<\/p>\n<h3>Our Methods<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<ul>\n<li>Expert Reviews<\/li>\n<li>Reframe Workshops<\/li>\n<li>UX Strategy<\/li>\n<li>Design Sprints<\/li>\n<li>Usability Testing<\/li>\n<li>Ongoing Support<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; _builder_version=&#8221;3.19.12&#8243; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;The Results&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700||on|||||&#8221;]<\/p>\n<h3>The Results<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<ul>\n<li><b>Revamped front door brand experience <\/b>aligning <br \/>customer needs and expectations with business-focused ecommerce KPIs.<\/li>\n<li><b>Unified user flows <\/b>transitioning new customers to engaged users via the MediacomConnect support app.<\/li>\n<li><b>Established a cohesive strategic digital vision<\/b> among internal teams through <br \/>instituting and facilitating ongoing quarterly Digital Council sessions.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.0.47&#8243; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#ff490c&#8221;][et_pb_fullwidth_image src=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/Medicom-new-banner.jpg&#8221; _builder_version=&#8221;3.19.12&#8243; \/][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;off&#8221; prev_background_color=&#8221;#ffffff&#8221; next_background_color=&#8221;#84c6bc&#8221; _builder_version=&#8221;3.19.12&#8243; custom_padding=&#8221;0px||0px|&#8221; background_color=&#8221;#ff490c&#8221; global_module=&#8221;23053&#8243;][et_pb_row global_parent=&#8221;23053&#8243; _builder_version=&#8221;3.19.12&#8243;][et_pb_column type=&#8221;4_4&#8243;][et_pb_post_nav global_parent=&#8221;23053&#8243; _builder_version=&#8221;3.19.12&#8243; prev_text=&#8221;Previous Case Story&#8221; next_text=&#8221;Next Case Story&#8221; in_same_term=&#8221;off&#8221; title_font=&#8221;Montserrat|600|||||||&#8221; title_text_color=&#8221;#ffffff&#8221; custom_margin=&#8221;0px|||&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.19.12&#8243; background_color=&#8221;#84c6bc&#8221; custom_padding=&#8221;40px||40px|&#8221; prev_background_color=&#8221;#ff490c&#8221; next_background_color=&#8221;#000000&#8243; global_module=&#8221;22846&#8243;][et_pb_row global_parent=&#8221;22846&#8243; _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Ready to Collaborate?&#8221; global_parent=&#8221;22846&#8243; _builder_version=&#8221;3.19.12&#8243; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;50px&#8221; background_layout=&#8221;dark&#8221; header_2_letter_spacing_last_edited=&#8221;off|phone&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height_phone=&#8221;40px&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: xx-large;\"><strong>Ready to Collaborate?<\/strong><\/span><\/h2>\n<\/p>\n<p>[\/et_pb_text][et_pb_button global_parent=&#8221;22846&#8243; button_url=&#8221;\/contact\/&#8221; button_text=&#8221;Connect&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;3.19.12&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_border_width=&#8221;1&#8243; button_border_color=&#8221;#ffffff&#8221; button_border_radius=&#8221;0&#8243; button_font=&#8221;Montserrat|500||on|||||&#8221; button_text_size_last_edited=&#8221;on|desktop&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;0px||0px|&#8221; custom_margin=&#8221;-16px||-2px&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.19.12&#8243; background_color=&#8221;#000000&#8243; custom_padding=&#8221;||0px|&#8221; prev_background_color=&#8221;#84c6bc&#8221; global_module=&#8221;22660&#8243;][et_pb_row global_parent=&#8221;22660&#8243; use_custom_width=&#8221;on&#8221; module_class_2=&#8221;footmenu20&#8243; _builder_version=&#8221;3.19.12&#8243; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_image global_parent=&#8221;22660&#8243; src=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/Motivate-Logo-Website.png&#8221; _builder_version=&#8221;3.19.12&#8243; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-20px||&#8221; module_class=&#8221;kipper&#8221; \/][et_pb_code global_parent=&#8221;22660&#8243; module_class=&#8221;feetdontfail&#8221; _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<table><!-- [et_pb_line_break_holder] --><\/p>\n<tbody>\n<tr><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/services\/\">Services<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/insider-insight\/\">Insider Insight\u2122<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/tr>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<tr><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/case-stories\/\">Clients<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/we-are-insiders\/\">Insider Collective<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/tr>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<tr><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/people-culture\/\">People + Culture<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/2-week-sprint\/\">2-Week Sprint<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/tr>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<tr><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/youx\/\">YouX\u2122<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"https:\/\/uxhires.com\/\">UX Hires<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/tr>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<tr><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/contact\/\">Connect<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/thing-about-swings\/\">The Thing About Swings<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/tr>\n<p><!-- [et_pb_line_break_holder] --><\/tbody>\n<\/table>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_signup global_parent=&#8221;22660&#8243; provider=&#8221;hubspot&#8221; hubspot_list=&#8221;Motivate Signup|271&#8243; name_field=&#8221;on&#8221; success_message=&#8221;Thanks! We&#8217;ll be in touch.&#8221; title=&#8221;Subscribe to YouX\u2122&#8221; button_text=&#8221;Submit&#8221; form_field_background_color=&#8221;rgba(206,206,206,0)&#8221; form_field_text_color=&#8221;#ffffff&#8221; focus_text_color=&#8221;#ffffff&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|||on|||||&#8221; header_font_size=&#8221;20&#8243; background_color=&#8221;rgba(126,190,197,0)&#8221; border_color_all=&#8221;#ffffff&#8221; border_radii_fields=&#8221;on|0px|0px|0px|0px&#8221; border_width_bottom_fields=&#8221;1px&#8221; border_color_bottom_fields=&#8221;#ffffff&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_border_width=&#8221;1&#8243; button_border_color=&#8221;#ffffff&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Montserrat|||on|||||&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; activecampaign_list=&#8221;|none&#8221; aweber_list=&#8221;|none&#8221; campaign_monitor_list=&#8221;|none&#8221; constant_contact_list=&#8221;|none&#8221; convertkit_list=&#8221;|none&#8221; emma_list=&#8221;|none&#8221; feedblitz_list=&#8221;|none&#8221; getresponse_list=&#8221;|none&#8221; icontact_list=&#8221;|none&#8221; infusionsoft_list=&#8221;|none&#8221; madmimi_list=&#8221;|none&#8221; mailchimp_list=&#8221;|none&#8221; mailerlite_list=&#8221;|none&#8221; mailpoet_list=&#8221;|none&#8221; mailster_list=&#8221;|none&#8221; ontraport_list=&#8221;|none&#8221; salesforce_list=&#8221;|none&#8221; sendinblue_list=&#8221;|none&#8221; custom_margin=&#8221;-20px|||&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; \/][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_text global_parent=&#8221;22660&#8243; _builder_version=&#8221;3.19.12&#8243; header_3_font=&#8221;|700||on|||||&#8221; background_layout=&#8221;dark&#8221; custom_margin_phone=&#8221;40px|||&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;-20px|||&#8221;]<\/p>\n<h3 style=\"padding-bottom: 30px;\">Contact<\/h3>\n<p>111 John Street, Suite 450<br \/>New York, NY 10038<\/p>\n<p>hello@motivatedesign.com<\/p>\n<p>646.400.5108<\/p>\n<\/p>\n<p>[\/et_pb_text][et_pb_social_media_follow global_parent=&#8221;22660&#8243; _builder_version=&#8221;3.19.12&#8243; text_orientation=&#8221;left&#8221;][et_pb_social_media_follow_network social_network=&#8221;facebook&#8221; url=&#8221;https:\/\/www.facebook.com\/MotivateDesign\/&#8221; _builder_version=&#8221;3.19.12&#8243; background_color=&#8221;#000000&#8243; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]<\/p>\n<p>Facebook<\/p>\n<p>[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;instagram&#8221; url=&#8221;https:\/\/www.instagram.com\/motivatedesign\/&#8221; _builder_version=&#8221;3.19.12&#8243; background_color=&#8221;#000000&#8243; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]<\/p>\n<p>Instagram<\/p>\n<p>[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/company\/motivate-design&#8221; _builder_version=&#8221;3.19.12&#8243; background_color=&#8221;#000000&#8243; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]<\/p>\n<p>LinkedIn<\/p>\n<p>[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;twitter&#8221; url=&#8221;https:\/\/twitter.com\/Motivate_Design?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor&#8221; _builder_version=&#8221;3.19.12&#8243; background_color=&#8221;#0c0000&#8243; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]<\/p>\n<p>Twitter<\/p>\n<p>[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row global_parent=&#8221;22660&#8243; use_custom_width=&#8221;on&#8221; _builder_version=&#8221;3.19.12&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_text global_parent=&#8221;22660&#8243; _builder_version=&#8221;3.19.12&#8243; text_font_size=&#8221;10px&#8221; background_layout=&#8221;dark&#8221;]<\/p>\n<p>\u00a9 2019 Motivate. All rights reserved<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Know Me, Then Show Me What I Need The Challenge \u2018Help us deliver a better experience for new and existing customers that instills confidence in Mediacom\u2019s products and improves digital sales.\u2019 The Reframe How might we re-engage with customers online getting to know them sooner in order show them Mediacom\u2019s unmatched value that meets their [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":22863,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[87,95],"project_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mediacom: Know Me, Then Show Me What I Need - 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