{"id":22804,"date":"2019-02-13T21:01:29","date_gmt":"2019-02-13T21:01:29","guid":{"rendered":"https:\/\/motivate-research.com\/?post_type=project&#038;p=22804"},"modified":"2019-03-07T16:47:38","modified_gmt":"2019-03-07T16:47:38","slug":"crif-lending-strategies-case-story","status":"publish","type":"project","link":"https:\/\/motivate-research.com\/project\/crif-lending-strategies-case-story\/","title":{"rendered":"CRIF: Making it Easier for Banks and Customers to do Business"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; admin_label=&#8221;Company logo&#8221; _builder_version=&#8221;3.19.12&#8243; custom_padding=&#8221;100px||50px|&#8221; next_background_color=&#8221;#ffffff&#8221; background_image=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/CaseStory_Banner_CFRI.jpg&#8221;][et_pb_row _builder_version=&#8221;3.19.12&#8243; use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;3_4&#8243;][et_pb_image _builder_version=&#8221;3.19.12&#8243; src=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/crif.png&#8221; custom_css_main_element=&#8221;max-width:150px;&#8221; always_center_on_mobile=&#8221;off&#8221; \/][et_pb_text admin_label=&#8221;Company Tagline&#8221; _builder_version=&#8221;3.19.12&#8243; header_3_font=&#8221;|700|||||||&#8221; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font_size=&#8221;66px&#8221; background_layout=&#8221;dark&#8221; header_3_font_size_phone=&#8221;30px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height=&#8221;1.5em&#8221;]<\/p>\n<h3>Making it Easier for Banks and Customers to do Business<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#000000&#8243;][et_pb_row _builder_version=&#8221;3.19.12&#8243; use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;The Challenge&#8221; _builder_version=&#8221;3.19.12&#8243; header_3_font=&#8221;|700||on|||||&#8221; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221;]<\/p>\n<h3>The Challenge<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<p><i>How can we ensure that the latest upgrades to our Digital Account Opening (DAO) product is usable for banks and customers alike?&#8217;<\/i><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.19.12&#8243; use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;The Reframe&#8221; _builder_version=&#8221;3.19.12&#8243; header_3_font=&#8221;|700||on|||||&#8221; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221;]<\/p>\n<h3>The Reframe<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<p>How might we streamline DAO as an intuitive product for CRIF\u2019s clients and their customers that can also scale across multiple applications?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.19.12&#8243; use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;Our Approach&#8221; _builder_version=&#8221;3.19.12&#8243; header_3_font=&#8221;|700||on|||||&#8221; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221;]<\/p>\n<h3>Our Approach<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<p><b>Review and execute an Expert Review <\/b>of CRIF\u2019s Digital Account Opening (DAO) solution platform applying both heuristic usability and design thinking best practice lenses prior to product launch.<\/p>\n<p><b>Apply <\/b><b>team-based UX exploration and strategic recommendations <\/b>for the product as an effective mobile solution.<\/p>\n<p><b>Conceptualize<\/b><b>, design and present potential solutions <\/b>for addressing identified problem areas and opportunities for better interactions and UI visual templates.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#000000&#8243;][et_pb_fullwidth_image _builder_version=&#8221;3.19.12&#8243; src=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/CRIF-THEME-mockup-.jpg&#8221; \/][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#ff490c&#8221;][et_pb_row _builder_version=&#8221;3.19.12&#8243; use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;Our Methods&#8221; _builder_version=&#8221;3.19.12&#8243; header_3_font=&#8221;|700||on|||||&#8221; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221;]<\/p>\n<h3>Our Methods<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<ul>\n<li>Expert Reviews<\/li>\n<li>Reframe Workshops<\/li>\n<li>UX Strategy<\/li>\n<li>Visual UI Design<\/li>\n<li>Design Thinking <br \/>Speaking Engagement<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.19.12&#8243; use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;The Results&#8221; _builder_version=&#8221;3.19.12&#8243; header_3_font=&#8221;|700||on|||||&#8221; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221;]<\/p>\n<h3>The Results<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<ul>\n<li><b>Holistic experiential product evaluation<\/b> addressing <br \/>core needs and concerns leading to a successful on <br \/>time launch.<\/li>\n<li><b>A scalable roadmap for product enhancements <br \/><\/b>post-launch upon learning more about user behavior <br \/>and adoption.<\/li>\n<li><b>A dynamic visual UI theme library <\/b>for CRIF client white label selection and usage.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;off&#8221; next_background_color=&#8221;#84c6bc&#8221; _builder_version=&#8221;3.19.12&#8243; custom_padding=&#8221;0px||0px|&#8221; background_color=&#8221;#ff490c&#8221; global_module=&#8221;23053&#8243; prev_background_color=&#8221;#ffffff&#8221;][et_pb_row global_parent=&#8221;23053&#8243; _builder_version=&#8221;3.19.12&#8243;][et_pb_column type=&#8221;4_4&#8243;][et_pb_post_nav global_parent=&#8221;23053&#8243; _builder_version=&#8221;3.19.12&#8243; prev_text=&#8221;Previous Case Story&#8221; next_text=&#8221;Next Case Story&#8221; in_same_term=&#8221;off&#8221; title_font=&#8221;Montserrat|600|||||||&#8221; title_text_color=&#8221;#ffffff&#8221; custom_margin=&#8221;0px|||&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.19.12&#8243; background_color=&#8221;#84c6bc&#8221; custom_padding=&#8221;40px||40px|&#8221; prev_background_color=&#8221;#ff490c&#8221; next_background_color=&#8221;#000000&#8243; global_module=&#8221;22846&#8243;][et_pb_row global_parent=&#8221;22846&#8243; _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Ready to Collaborate?&#8221; global_parent=&#8221;22846&#8243; _builder_version=&#8221;3.19.12&#8243; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;50px&#8221; background_layout=&#8221;dark&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: xx-large;\"><strong>Ready to Collaborate?<\/strong><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_button global_parent=&#8221;22846&#8243; button_url=&#8221;\/contact\/&#8221; button_text=&#8221;Connect&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;3.19.12&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; 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_builder_version=&#8221;3.19.12&#8243; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-20px||&#8221; module_class=&#8221;kipper&#8221; \/][et_pb_code global_parent=&#8221;22660&#8243; module_class=&#8221;feetdontfail&#8221; _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<table><!-- [et_pb_line_break_holder] --><\/p>\n<tbody>\n<tr><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/services\/\">Services<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/insider-insight\/\">Insider Insight\u2122<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/tr>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<tr><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/case-stories\/\">Clients<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/we-are-insiders\/\">Insider Collective<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/tr>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<tr><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/people-culture\/\">People + Culture<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/2-week-sprint\/\">2-Week Sprint<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/tr>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<tr><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/youx\/\">YouX\u2122<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"https:\/\/uxhires.com\/\">UX Hires<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/tr>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<tr><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/contact\/\">Connect<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/thing-about-swings\/\">The Thing About Swings<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/tr>\n<p><!-- [et_pb_line_break_holder] --><\/tbody>\n<\/table>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_signup global_parent=&#8221;22660&#8243; 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