{"id":22806,"date":"2019-02-13T21:06:19","date_gmt":"2019-02-13T21:06:19","guid":{"rendered":"https:\/\/motivate-research.com\/?post_type=project&#038;p=22806"},"modified":"2019-03-07T16:51:56","modified_gmt":"2019-03-07T16:51:56","slug":"pfizer-case-story","status":"publish","type":"project","link":"https:\/\/motivate-research.com\/project\/pfizer-case-story\/","title":{"rendered":"Pfizer: Unifying Teams for a Stronger Pfizer Community"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; admin_label=&#8221;Company logo&#8221; _builder_version=&#8221;3.19.12&#8243; background_image=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/CaseStory_Banner_Pfizer.jpg&#8221; custom_padding=&#8221;100px||50px|&#8221; next_background_color=&#8221;#ffffff&#8221;][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; _builder_version=&#8221;3.19.12&#8243; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;3_4&#8243;][et_pb_image src=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/MD_Website_Client_Pfizer-2.png&#8221; always_center_on_mobile=&#8221;off&#8221; _builder_version=&#8221;3.19.12&#8243; custom_css_main_element=&#8221;max-width:150px;&#8221; \/][et_pb_text admin_label=&#8221;Company Tagline&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_font_size=&#8221;66px&#8221; header_3_font_size_phone=&#8221;30px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221;]<\/p>\n<h3>Unifying Teams for a Stronger Pfizer Community<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#000000&#8243;][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; _builder_version=&#8221;3.19.12&#8243; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;The Challenge&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700||on|||||&#8221;]<\/p>\n<h3>The Challenge<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<p><i>\u2018How can we <\/i><i>have a common language and shared set of design tools serving a globally <br \/>diverse set of teams to <\/i><i>increase productivity?\u2019<\/i><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; _builder_version=&#8221;3.19.12&#8243; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;The Reframe&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700||on|||||&#8221;]<\/p>\n<h3>The Reframe<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<p>How might we build a design thinking framework and core assets serving a wide array of partners <br \/>creating stronger bonds that leads to better solutions and overall satisfaction?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; _builder_version=&#8221;3.19.12&#8243; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;Our Approach&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700||on|||||&#8221;]<\/p>\n<h3>Our Approach<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<p><b>Understand the Pfizer UX team\u2019s process and core needs <\/b>in how it works with internal client partners.<\/p>\n<p><b>Develop a design system <\/b>serving as a universal library of brand-approved assets and interactions <br \/>used for ideation-based Hackathons and product development.<\/p>\n<p><b>Redesign and facilitate Pfizer Hackathons and Spark Lab workshops <\/b>for internal client partner <br \/>teams rapidly developing user-centric concept solutions.<\/p>\n<p><b>Provide UX Squad team support of concept validation and refinement <\/b>for full follow through of <br \/>internal project initiatives leading up to and beyond launch.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.0.47&#8243; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#000000&#8243;][et_pb_fullwidth_image src=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/Pfizer-Case-Story-01.jpg&#8221; _builder_version=&#8221;3.19.12&#8243; \/][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#ff490c&#8221;][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; _builder_version=&#8221;3.19.12&#8243; custom_padding=&#8221;27px|0px|27px|3px|false|false&#8221; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;Our Methods&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700||on|||||&#8221;]<\/p>\n<h3>Our Methods<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<ul>\n<li>In-Depth Discovery Interviews<\/li>\n<li>Reframe Workshops<\/li>\n<li>UX Strategy<\/li>\n<li>Design System<\/li>\n<li>UX Squads<\/li>\n<li>UX\/UI Design Sprints &amp; Prototyping<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; _builder_version=&#8221;3.19.12&#8243; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;The Results&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700||on|||||&#8221;]<\/p>\n<h3>The Results<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<ul>\n<li><b>Improved cross-channel communication<\/b> using a shared design thinking philosophy, design system, and ideation approach.<\/li>\n<li><b>2X Pfizer client partner ideation and prototyping workshops from the year prior <\/b>increasing awareness and trust in the Pfizer global UX team as a viable internal resource for innovative customer-centric solutions.<\/li>\n<li><b>Multiple sprint-based functional prototypes <\/b>exceeding management expectations and client partner needs.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;off&#8221; next_background_color=&#8221;#84c6bc&#8221; _builder_version=&#8221;3.19.12&#8243; custom_padding=&#8221;0px||0px|&#8221; background_color=&#8221;#ff490c&#8221; global_module=&#8221;23053&#8243; prev_background_color=&#8221;#ffffff&#8221;][et_pb_row global_parent=&#8221;23053&#8243; _builder_version=&#8221;3.19.12&#8243;][et_pb_column type=&#8221;4_4&#8243;][et_pb_post_nav global_parent=&#8221;23053&#8243; _builder_version=&#8221;3.19.12&#8243; prev_text=&#8221;Previous Case Story&#8221; next_text=&#8221;Next Case Story&#8221; in_same_term=&#8221;off&#8221; title_font=&#8221;Montserrat|600|||||||&#8221; title_text_color=&#8221;#ffffff&#8221; custom_margin=&#8221;0px|||&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.19.12&#8243; background_color=&#8221;#84c6bc&#8221; custom_padding=&#8221;40px||40px|&#8221; prev_background_color=&#8221;#ff490c&#8221; next_background_color=&#8221;#000000&#8243; global_module=&#8221;22846&#8243;][et_pb_row global_parent=&#8221;22846&#8243; _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Ready to Collaborate?&#8221; global_parent=&#8221;22846&#8243; _builder_version=&#8221;3.19.12&#8243; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;50px&#8221; background_layout=&#8221;dark&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: xx-large;\"><strong>Ready to Collaborate?<\/strong><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_button global_parent=&#8221;22846&#8243; button_url=&#8221;\/contact\/&#8221; button_text=&#8221;Connect&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;3.19.12&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; 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All rights reserved<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unifying Teams for a Stronger Pfizer Community The Challenge \u2018How can we have a common language and shared set of design tools serving a globally diverse set of teams to increase productivity?\u2019 The Reframe How might we build a design thinking framework and core assets serving a wide array of partners creating stronger bonds that [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":22872,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[2,88,95],"project_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pfizer: Unifying Teams for a Stronger Pfizer Community - 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