{"id":22807,"date":"2019-02-13T21:12:21","date_gmt":"2019-02-13T21:12:21","guid":{"rendered":"https:\/\/motivate-research.com\/?post_type=project&#038;p=22807"},"modified":"2019-03-07T16:51:47","modified_gmt":"2019-03-07T16:51:47","slug":"cox-case-story","status":"publish","type":"project","link":"https:\/\/motivate-research.com\/project\/cox-case-story\/","title":{"rendered":"Cox: Redefining the Meaning of Self Install"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; admin_label=&#8221;Company logo&#8221; _builder_version=&#8221;3.19.12&#8243; custom_padding=&#8221;100px||50px|&#8221; next_background_color=&#8221;#ffffff&#8221; background_image=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/casestory_banner_cox.jpg&#8221;][et_pb_row _builder_version=&#8221;3.19.12&#8243; use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;3_4&#8243;][et_pb_image _builder_version=&#8221;3.19.12&#8243; src=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/Cox-Logo-4C-Rwhite.png&#8221; custom_css_main_element=&#8221;max-width:150px;&#8221; always_center_on_mobile=&#8221;off&#8221; \/][et_pb_text admin_label=&#8221;Company Tagline&#8221; _builder_version=&#8221;3.19.12&#8243; header_3_font=&#8221;|700|||||||&#8221; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font_size=&#8221;66px&#8221; background_layout=&#8221;dark&#8221; header_3_font_size_phone=&#8221;30px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height=&#8221;1.5em&#8221;]<\/p>\n<h3>Redefining the Meaning of Self Install<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#000000&#8243;][et_pb_row _builder_version=&#8221;3.19.12&#8243; use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;The Challenge&#8221; _builder_version=&#8221;3.19.12&#8243; header_3_font=&#8221;|700||on|||||&#8221; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221;]<\/p>\n<h3>The Challenge<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<p><i>&#8216;Help us redesign the customer self-install experience influencing greater efficiencies and aligning to broader organizational goals.\u2019<\/i><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.19.12&#8243; use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;The Reframe&#8221; _builder_version=&#8221;3.19.12&#8243; header_3_font=&#8221;|700||on|||||&#8221; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221;]<\/p>\n<h3>The Reframe<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<p>How might we redefine the concept of Self-Install through making each customer feel <br \/>in control and supported at the same time?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.19.12&#8243; use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;Our Approach&#8221; _builder_version=&#8221;3.19.12&#8243; header_3_font=&#8221;|700||on|||||&#8221; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221;]<\/p>\n<h3>Our Approach<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<p>Deliver a service design blueprint and roadmap that:<\/p>\n<ul>\n<li>Identifies \u2018Quick Win\u2019 opportunities<\/li>\n<li>Optimizes the current-state experience<\/li>\n<li>Outlines an enhancement roadmap for future-state implementation<\/li>\n<\/ul>\n<p>Define success metrics plans measuring the performance of the optimized Self-Install experience<\/p>\n<p>Utilize the Self-Install journey to reinforce and amplify new brand standards.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#000000&#8243;][et_pb_fullwidth_image _builder_version=&#8221;3.19.12&#8243; src=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/COx-Case-study-01.jpg&#8221; \/][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#000000&#8243;][et_pb_row _builder_version=&#8221;3.19.12&#8243; use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;Our Methods&#8221; _builder_version=&#8221;3.19.12&#8243; header_3_font=&#8221;|700||on|||||&#8221; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221;]<\/p>\n<h3>Our Methods<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<ul>\n<li>In-depth Discovery <br \/>Interviews<\/li>\n<li>Reframe Workshops<\/li>\n<li>UX Strategy<\/li>\n<li>Journey Maps \/ Personas<\/li>\n<li>Visual UI \/ Package Design<\/li>\n<li>Usability Testing<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.19.12&#8243; use_custom_width=&#8221;on&#8221; custom_width_percent=&#8221;90%&#8221; custom_width_px=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;The Results&#8221; _builder_version=&#8221;3.19.12&#8243; header_3_font=&#8221;|700||on|||||&#8221; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221;]<\/p>\n<h3>The Results<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<ul>\n<li><b>Detailed experience mapping <\/b>taking into account immediate artifact and process enhancements with long-term \u2018north star\u2019 initiatives.<\/li>\n<li><b>Integrated design enhancements <\/b>factoring in new brand principles through simplifying the steps required <br \/>to a successful install.<\/li>\n<li><b>Differentiated customer personas <\/b>proactively identifying technical competency and communication strategies.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#ff490c&#8221;][et_pb_fullwidth_image _builder_version=&#8221;3.19.12&#8243; src=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/Cox-case-study.jpg&#8221; \/][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;off&#8221; next_background_color=&#8221;#84c6bc&#8221; _builder_version=&#8221;3.19.12&#8243; custom_padding=&#8221;0px||0px|&#8221; background_color=&#8221;#ff490c&#8221; global_module=&#8221;23053&#8243; prev_background_color=&#8221;#ffffff&#8221;][et_pb_row global_parent=&#8221;23053&#8243; _builder_version=&#8221;3.19.12&#8243;][et_pb_column type=&#8221;4_4&#8243;][et_pb_post_nav global_parent=&#8221;23053&#8243; _builder_version=&#8221;3.19.12&#8243; prev_text=&#8221;Previous Case Story&#8221; next_text=&#8221;Next Case Story&#8221; in_same_term=&#8221;off&#8221; title_font=&#8221;Montserrat|600|||||||&#8221; 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All rights reserved<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Redefining the Meaning of Self Install The Challenge &#8216;Help us redesign the customer self-install experience influencing greater efficiencies and aligning to broader organizational goals.\u2019 The Reframe How might we redefine the concept of Self-Install through making each customer feel in control and supported at the same time? Our Approach Deliver a service design blueprint and [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":22656,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[87,88,95],"project_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cox: Redefining the Meaning of Self Install - Motivate Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/motivate-research.com\/project\/cox-case-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cox: Redefining the Meaning of Self Install - Motivate Design\" \/>\n<meta property=\"og:description\" content=\"Redefining the Meaning of Self Install The Challenge &#039;Help us redesign the customer self-install experience influencing greater efficiencies and aligning to broader organizational goals.\u2019 The Reframe How might we redefine the concept of Self-Install through making each customer feel in control and supported at the same time? 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