{"id":22808,"date":"2019-02-13T21:18:18","date_gmt":"2019-02-13T21:18:18","guid":{"rendered":"https:\/\/motivate-research.com\/?post_type=project&#038;p=22808"},"modified":"2019-06-17T17:58:47","modified_gmt":"2019-06-17T17:58:47","slug":"nike-case-study","status":"publish","type":"project","link":"https:\/\/motivate-research.com\/project\/nike-case-study\/","title":{"rendered":"Nike: Learning About Memberships Through Relationships"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; admin_label=&#8221;Company logo&#8221; _builder_version=&#8221;3.19.12&#8243; background_image=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/CaseStory_Banner_Nike.jpg&#8221; custom_padding=&#8221;100px||50px|&#8221; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;1080px&#8221; next_background_color=&#8221;#ffffff&#8221;][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1171px&#8221; _builder_version=&#8221;3.19.12&#8243; width=&#8221;80%&#8221; max_width=&#8221;1171px&#8221;][et_pb_column type=&#8221;3_4&#8243;][et_pb_image src=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/MD_Website_Client_Nike-2.png&#8221; always_center_on_mobile=&#8221;off&#8221; _builder_version=&#8221;3.19.12&#8243; custom_css_main_element=&#8221;max-width:150px;&#8221;]<\/p>\n<p>[\/et_pb_image][et_pb_text admin_label=&#8221;Company Tagline&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_font_size=&#8221;66px&#8221; header_3_font_size_phone=&#8221;30px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221;]<\/p>\n<h3>Learning About Memberships Through Relationships<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;1080px&#8221; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#000000&#8243;][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1171px&#8221; _builder_version=&#8221;3.19.12&#8243; width=&#8221;80%&#8221; max_width=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;The Challenge&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700||on|||||&#8221;]<\/p>\n<h3>The Challenge<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<p><i>&#8216;We want to <\/i><i>better understand and serve <\/i><i>NikePlus<\/i><i> members to increase engagement and grow it\u2019s reach.\u2019<\/i><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1171px&#8221; _builder_version=&#8221;3.19.12&#8243; width=&#8221;80%&#8221; max_width=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;The Reframe&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700||on|||||&#8221;]<\/p>\n<h3>The Reframe<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<p>How might we provide an ongoing feed of fresh and timely information about the member to the Nike stakeholders in a way that is compelling and engaging?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1171px&#8221; _builder_version=&#8221;3.19.12&#8243; width=&#8221;80%&#8221; max_width=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;Our Approach&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700||on|||||&#8221;]<\/p>\n<h3>Our Approach<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<p>We synthesized what Nike already knew and validated it (when appropriate). We then studied members from different angles, focusing on exploring the \u201cwhite space\u201d within segments and challenging our assumptions on who the members are.<\/p>\n<p>Using our latest user engagement network, Insider Insight,\u00a0 we were able to sit down with a large group of customers to discuss their needs, wants, likes, dislikes and whether or not the program was enticing them as was the initial intention.\u00a0 In addition we ran a competitor and trend analysis.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.0.47&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;1080px&#8221; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#000000&#8243;][et_pb_fullwidth_image src=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/Nike-case-story.jpg&#8221; _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<p>[\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;1080px&#8221; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#000000&#8243;][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1171px&#8221; _builder_version=&#8221;3.19.12&#8243; width=&#8221;80%&#8221; max_width=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;Our Methods&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700||on|||||&#8221;]<\/p>\n<h3>Our Methods<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<ul>\n<li>Insider Insight<\/li>\n<li>User Research<\/li>\n<li>Competitor Analysis<\/li>\n<li>Visual UI Design<\/li>\n<li>Ongoing Support<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1171px&#8221; _builder_version=&#8221;3.19.12&#8243; width=&#8221;80%&#8221; max_width=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;The Results&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700||on|||||&#8221;]<\/p>\n<h3>The Results<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<ul>\n<li><b>Identified opportunities for innovation and action <\/b>to connect with members.<\/li>\n<li><b>Strategy for empowering users to <\/b>start their own Nike clubs and even become mentors enabling connection that members crave.<\/li>\n<li><b>A design for how to communicate value <\/b>when a user first joins for a clear vision of how NikePlus can benefit them<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;off&#8221; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#84c6bc&#8221; _builder_version=&#8221;3.19.12&#8243; custom_padding=&#8221;0px||0px|&#8221; background_color=&#8221;#ffffff&#8221; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;1080px&#8221; global_module=&#8221;23053&#8243;][et_pb_row global_parent=&#8221;23053&#8243; _builder_version=&#8221;3.19.12&#8243; width=&#8221;80%&#8221; max_width=&#8221;1080px&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_post_nav global_parent=&#8221;23053&#8243; _builder_version=&#8221;3.19.12&#8243; prev_text=&#8221;Previous Case Story&#8221; next_text=&#8221;Next Case Story&#8221; in_same_term=&#8221;on&#8221; title_font=&#8221;Montserrat|600|||||||&#8221; title_text_color=&#8221;#ff4c09&#8243; custom_margin=&#8221;0px|||&#8221; title_font_size_phone=&#8221;10px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.19.12&#8243; background_color=&#8221;#84c6bc&#8221; custom_padding=&#8221;40px||40px|&#8221; prev_background_color=&#8221;#ffffff&#8221; next_background_color=&#8221;#000000&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;1080px&#8221; global_module=&#8221;22846&#8243;][et_pb_row global_parent=&#8221;22846&#8243; _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;80%&#8221; max_width=&#8221;1080px&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Ready to Collaborate?&#8221; global_parent=&#8221;22846&#8243; _builder_version=&#8221;3.19.12&#8243; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;50px&#8221; background_layout=&#8221;dark&#8221; header_2_letter_spacing_last_edited=&#8221;off|phone&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height_phone=&#8221;40px&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: xx-large;\"><strong>Ready to Collaborate?<\/strong><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_button global_parent=&#8221;22846&#8243; button_url=&#8221;\/contact\/&#8221; button_text=&#8221;Contact Us&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;3.19.12&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_border_width=&#8221;1&#8243; button_border_color=&#8221;#ffffff&#8221; button_border_radius=&#8221;0&#8243; button_font=&#8221;Montserrat|500||on|||||&#8221; button_text_size_last_edited=&#8221;on|desktop&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;0px||0px|&#8221; custom_margin=&#8221;-16px||-2px&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.19.12&#8243; background_color=&#8221;#000000&#8243; custom_padding=&#8221;||0px|&#8221; prev_background_color=&#8221;#84c6bc&#8221; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;1080px&#8221; global_module=&#8221;22660&#8243;][et_pb_row global_parent=&#8221;22660&#8243; use_custom_width=&#8221;on&#8221; module_class_2=&#8221;footmenu20&#8243; _builder_version=&#8221;3.19.12&#8243; custom_width_px=&#8221;1171px&#8221; width=&#8221;80%&#8221; max_width=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_image global_parent=&#8221;22660&#8243; src=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/Motivate-Logo-Website.png&#8221; _builder_version=&#8221;3.19.12&#8243; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-20px||&#8221; module_class=&#8221;kipper&#8221; align_last_edited=&#8221;on|desktop&#8221; align_tablet=&#8221;center&#8221; \/][et_pb_code global_parent=&#8221;22660&#8243; module_class=&#8221;feetdontfail&#8221; _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<table><!-- [et_pb_line_break_holder] --><\/p>\n<tbody>\n<tr><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/services\/\">Services<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/insider-insight\/\">Insider Insight\u2122<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/tr>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<tr><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/case-stories\/\">Clients<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/we-are-insiders\/\">Insider Collective<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/tr>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<tr><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/people-culture\/\">People + Culture<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/2-week-sprint\/\">2-Week Sprint<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/tr>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<tr><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/youx\/\">YouX\u2122<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"https:\/\/uxhires.com\/\">UX Hires<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/tr>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<tr><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/contact\/\">Contact<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<td><a href=\"\/thing-about-swings\/\">The Thing About Swings<\/a><\/td>\n<p><!-- [et_pb_line_break_holder] --><\/tr>\n<p><!-- [et_pb_line_break_holder] --><\/tbody>\n<\/table>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_signup admin_label=&#8221;Hidden &#8211; Email Optin &#8221; global_parent=&#8221;22660&#8243; provider=&#8221;hubspot&#8221; hubspot_list=&#8221;Motivate Signup|271&#8243; name_field=&#8221;on&#8221; success_message=&#8221;Thanks! We&#8217;ll be in touch.&#8221; title=&#8221;Subscribe to YouX\u2122&#8221; button_text=&#8221;Submit&#8221; form_field_background_color=&#8221;rgba(206,206,206,0)&#8221; form_field_text_color=&#8221;#ffffff&#8221; focus_text_color=&#8221;#ffffff&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|||on|||||&#8221; header_font_size=&#8221;20&#8243; background_color=&#8221;rgba(126,190,197,0)&#8221; border_color_all=&#8221;#ffffff&#8221; border_radii_fields=&#8221;on|0px|0px|0px|0px&#8221; border_width_bottom_fields=&#8221;1px&#8221; border_color_bottom_fields=&#8221;#ffffff&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_border_width=&#8221;1&#8243; button_border_color=&#8221;#ffffff&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Montserrat|||on|||||&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; activecampaign_list=&#8221;|none&#8221; aweber_list=&#8221;|none&#8221; campaign_monitor_list=&#8221;|none&#8221; constant_contact_list=&#8221;|none&#8221; convertkit_list=&#8221;|none&#8221; emma_list=&#8221;|none&#8221; feedblitz_list=&#8221;|none&#8221; getresponse_list=&#8221;|none&#8221; icontact_list=&#8221;|none&#8221; infusionsoft_list=&#8221;|none&#8221; madmimi_list=&#8221;|none&#8221; mailchimp_list=&#8221;|none&#8221; mailerlite_list=&#8221;|none&#8221; mailpoet_list=&#8221;|none&#8221; mailster_list=&#8221;|none&#8221; ontraport_list=&#8221;|none&#8221; salesforce_list=&#8221;|none&#8221; sendinblue_list=&#8221;|none&#8221; custom_margin=&#8221;-20px|||&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_margin_phone=&#8221;20px|||&#8221; custom_css_main_element=&#8221;display:none !important;&#8221; form_field_focus_text_color=&#8221;#ffffff&#8221; \/][et_pb_code admin_label=&#8221;HubSpot Form&#8221; global_parent=&#8221;22660&#8243; _builder_version=&#8221;3.19.12&#8243; module_class=&#8221;hbspt-form__container form__footer&#8221;]<!--[if lte IE 8]><!-- [et_pb_line_break_holder] --><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script><!-- [et_pb_line_break_holder] --><![endif]--><!-- [et_pb_line_break_holder] --><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  hbspt.forms.create({<!-- [et_pb_line_break_holder] -->\tportalId: \"3988477\",<!-- [et_pb_line_break_holder] -->\tformId: \"48a09224-b4f0-472e-b3c8-02d3296b475d\"<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_text global_parent=&#8221;22660&#8243; _builder_version=&#8221;3.19.12&#8243; header_3_font=&#8221;|700||on|||||&#8221; background_layout=&#8221;dark&#8221; custom_margin_phone=&#8221;60px|||&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;-20px|||&#8221;]<\/p>\n<h3 style=\"padding-bottom: 30px;\">Contact<\/h3>\n<p>111 John Street, Suite 450<br \/>New York, NY 10038<\/p>\n<p>hello@motivatedesign.com<\/p>\n<p>646.400.5108<\/p>\n<\/p>\n<p>[\/et_pb_text][et_pb_social_media_follow global_parent=&#8221;22660&#8243; _builder_version=&#8221;3.19.12&#8243; text_orientation=&#8221;left&#8221;][et_pb_social_media_follow_network social_network=&#8221;facebook&#8221; url=&#8221;https:\/\/www.facebook.com\/MotivateDesign\/&#8221; _builder_version=&#8221;3.19.12&#8243; background_color=&#8221;#000000&#8243; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]<\/p>\n<p>Facebook<\/p>\n<p>[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;instagram&#8221; url=&#8221;https:\/\/www.instagram.com\/motivatedesign\/&#8221; _builder_version=&#8221;3.19.12&#8243; background_color=&#8221;#000000&#8243; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]<\/p>\n<p>Instagram<\/p>\n<p>[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/company\/motivate-design&#8221; _builder_version=&#8221;3.19.12&#8243; background_color=&#8221;#000000&#8243; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]<\/p>\n<p>LinkedIn<\/p>\n<p>[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;twitter&#8221; url=&#8221;https:\/\/twitter.com\/Motivate_Design?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor&#8221; _builder_version=&#8221;3.19.12&#8243; background_color=&#8221;#0c0000&#8243; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]<\/p>\n<p>Twitter<\/p>\n<p>[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row global_parent=&#8221;22660&#8243; use_custom_width=&#8221;on&#8221; _builder_version=&#8221;3.19.12&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_width_px=&#8221;1171px&#8221; width=&#8221;80%&#8221; max_width=&#8221;1171px&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_text global_parent=&#8221;22660&#8243; _builder_version=&#8221;3.19.12&#8243; text_font_size=&#8221;10px&#8221; background_layout=&#8221;dark&#8221;]<\/p>\n<p>\u00a9 2019 Motivate. All rights reserved<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][\/et_pb_column][\/et_pb_row][et_pb_row global_parent=&#8221;22660&#8243; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221; width=&#8221;80%&#8221; max_width=&#8221;1080px&#8221;][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learning About Memberships Through Relationships The Challenge &#8216;We want to better understand and serve NikePlus members to increase engagement and grow it\u2019s reach.\u2019 The Reframe How might we provide an ongoing feed of fresh and timely information about the member to the Nike stakeholders in a way that is compelling and engaging? Our Approach We [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":22657,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[4,88,95],"project_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike: Learning About Memberships Through Relationships - Motivate Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/motivate-research.com\/project\/nike-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike: Learning About Memberships Through Relationships - Motivate Design\" \/>\n<meta property=\"og:description\" content=\"Learning About Memberships Through Relationships The Challenge &#039;We want to better understand and serve NikePlus members to increase engagement and grow it\u2019s reach.\u2019 The Reframe How might we provide an ongoing feed of fresh and timely information about the member to the Nike stakeholders in a way that is compelling and engaging? Our Approach We [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/motivate-research.com\/project\/nike-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Motivate Design\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-17T17:58:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/Nike_CaseStory.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"678\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/motivate-research.com\/#website\",\"url\":\"https:\/\/motivate-research.com\/\",\"name\":\"Motivate Design\",\"description\":\"This is our UX\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/motivate-research.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/motivate-research.com\/project\/nike-case-study\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/Nike_CaseStory.jpg\",\"contentUrl\":\"https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/Nike_CaseStory.jpg\",\"width\":540,\"height\":678},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/motivate-research.com\/project\/nike-case-study\/#webpage\",\"url\":\"https:\/\/motivate-research.com\/project\/nike-case-study\/\",\"name\":\"Nike: Learning About Memberships Through Relationships - Motivate Design\",\"isPartOf\":{\"@id\":\"https:\/\/motivate-research.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/motivate-research.com\/project\/nike-case-study\/#primaryimage\"},\"datePublished\":\"2019-02-13T21:18:18+00:00\",\"dateModified\":\"2019-06-17T17:58:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/motivate-research.com\/project\/nike-case-study\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/motivate-research.com\/project\/nike-case-study\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/motivate-research.com\/project\/nike-case-study\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/motivate-research.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\/\/motivate-research.com\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Nike: Learning About Memberships Through Relationships\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nike: Learning About Memberships Through Relationships - Motivate Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/motivate-research.com\/project\/nike-case-study\/","og_locale":"en_US","og_type":"article","og_title":"Nike: Learning About Memberships Through Relationships - Motivate Design","og_description":"Learning About Memberships Through Relationships The Challenge 'We want to better understand and serve NikePlus members to increase engagement and grow it\u2019s reach.\u2019 The Reframe How might we provide an ongoing feed of fresh and timely information about the member to the Nike stakeholders in a way that is compelling and engaging? Our Approach We [&hellip;]","og_url":"https:\/\/motivate-research.com\/project\/nike-case-study\/","og_site_name":"Motivate Design","article_modified_time":"2019-06-17T17:58:47+00:00","og_image":[{"width":540,"height":678,"url":"https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/Nike_CaseStory.jpg","path":"\/home\/428497.cloudwaysapps.com\/aswxjanzgj\/public_html\/wp-content\/uploads\/2019\/02\/Nike_CaseStory.jpg","size":"full","id":22657,"alt":"","pixels":366120,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/motivate-research.com\/#website","url":"https:\/\/motivate-research.com\/","name":"Motivate Design","description":"This is our UX","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/motivate-research.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/motivate-research.com\/project\/nike-case-study\/#primaryimage","inLanguage":"en-US","url":"https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/Nike_CaseStory.jpg","contentUrl":"https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/Nike_CaseStory.jpg","width":540,"height":678},{"@type":"WebPage","@id":"https:\/\/motivate-research.com\/project\/nike-case-study\/#webpage","url":"https:\/\/motivate-research.com\/project\/nike-case-study\/","name":"Nike: Learning About Memberships Through Relationships - Motivate Design","isPartOf":{"@id":"https:\/\/motivate-research.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/motivate-research.com\/project\/nike-case-study\/#primaryimage"},"datePublished":"2019-02-13T21:18:18+00:00","dateModified":"2019-06-17T17:58:47+00:00","breadcrumb":{"@id":"https:\/\/motivate-research.com\/project\/nike-case-study\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/motivate-research.com\/project\/nike-case-study\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/motivate-research.com\/project\/nike-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/motivate-research.com\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/motivate-research.com\/project\/"},{"@type":"ListItem","position":3,"name":"Nike: Learning About Memberships Through Relationships"}]}]}},"_links":{"self":[{"href":"https:\/\/motivate-research.com\/wp-json\/wp\/v2\/project\/22808"}],"collection":[{"href":"https:\/\/motivate-research.com\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/motivate-research.com\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/motivate-research.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/motivate-research.com\/wp-json\/wp\/v2\/comments?post=22808"}],"version-history":[{"count":0,"href":"https:\/\/motivate-research.com\/wp-json\/wp\/v2\/project\/22808\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/motivate-research.com\/wp-json\/wp\/v2\/media\/22657"}],"wp:attachment":[{"href":"https:\/\/motivate-research.com\/wp-json\/wp\/v2\/media?parent=22808"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/motivate-research.com\/wp-json\/wp\/v2\/project_category?post=22808"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/motivate-research.com\/wp-json\/wp\/v2\/project_tag?post=22808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}