{"id":22809,"date":"2019-02-13T21:21:02","date_gmt":"2019-02-13T21:21:02","guid":{"rendered":"https:\/\/motivate-research.com\/?post_type=project&#038;p=22809"},"modified":"2019-03-12T19:16:50","modified_gmt":"2019-03-12T19:16:50","slug":"otsuka-case-story","status":"publish","type":"project","link":"https:\/\/motivate-research.com\/project\/otsuka-case-story\/","title":{"rendered":"Otsuka: Connecting Patients with Care Teams"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; admin_label=&#8221;Company logo&#8221; _builder_version=&#8221;3.19.12&#8243; background_image=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/Case_Story_Individual_Banner.jpg&#8221; custom_padding=&#8221;100px||50px|&#8221; next_background_color=&#8221;#ffffff&#8221;][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1171px&#8221; _builder_version=&#8221;3.19.12&#8243;][et_pb_column type=&#8221;3_4&#8243;][et_pb_image src=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/MD_Website_Client_Osuka-2.png&#8221; always_center_on_mobile=&#8221;off&#8221; _builder_version=&#8221;3.19.12&#8243; custom_css_main_element=&#8221;max-width:150px;&#8221; \/][et_pb_text admin_label=&#8221;Company Tagline&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_font_size=&#8221;66px&#8221; header_3_font_size_phone=&#8221;30px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; hover_enabled=&#8221;0&#8243; header_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_phone=&#8221;80px&#8221;]<\/p>\n<h3>Connecting Patients with Care Teams<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#000000&#8243;][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1171px&#8221; _builder_version=&#8221;3.19.12&#8243;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;The Challenge&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700||on|||||&#8221;]<\/p>\n<h3>The Challenge<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<p><i>How can we build a deeper understanding of Patients, Caregivers, and HCPs to provide a <\/i><i>more personal experience <\/i><i>in <\/i><i>digital medicine?<\/i><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1171px&#8221; _builder_version=&#8221;3.19.12&#8243;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;The Reframe&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700||on|||||&#8221;]<\/p>\n<h3>The Reframe<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<p>How might we help Patients struggling with serious mental health disorders live their normal fostering better communication with care teams?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.0.47&#8243; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#000000&#8243;][et_pb_fullwidth_image admin_label=&#8221;Fullwidth Image (%22Technique%22)&#8221; src=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/OTSUKA-TECH.jpg&#8221; _builder_version=&#8221;3.19.12&#8243; \/][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#000000&#8243;][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1171px&#8221; _builder_version=&#8221;3.19.12&#8243;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;Our Approach&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700||on|||||&#8221;]<\/p>\n<h3>Our Approach<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<p><b>Understand and build empathy<\/b> for the unique challenges of a specific Patient population highly-stigmatized in our culture.<\/p>\n<p><b>Understand the challenges of HCPs and Caregivers<\/b> dealing with limited time and resources.<\/p>\n<p><b>Strategize, Design, and Validate a valued solution<\/b> for each stakeholder delivering a seamless experience within a complex digital eco-system.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.0.47&#8243; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#000000&#8243;][et_pb_fullwidth_image admin_label=&#8221;Fullwidth Image (%22User Flows%22)&#8221; src=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/Otsuka-CaseStory-Image.jpg&#8221; _builder_version=&#8221;3.19.12&#8243; \/][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#000000&#8243;][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1171px&#8221; _builder_version=&#8221;3.19.12&#8243;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;Our Methods&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700||on|||||&#8221;]<\/p>\n<h3>Our Methods<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<ul>\n<li>In-depth Discovery Interviews<\/li>\n<li>Reframe Workshops<\/li>\n<li>UX Strategy<\/li>\n<li>Journey Mapping<\/li>\n<li>Design Sprints<\/li>\n<li>Usability Testing<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1171px&#8221; _builder_version=&#8221;3.19.12&#8243;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;The Results&#8221; _builder_version=&#8221;3.19.12&#8243; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;90px&#8221; header_3_font=&#8221;|700||on|||||&#8221;]<\/p>\n<h3>The Results<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.12&#8243;]<\/p>\n<ul>\n<li><b>Comprehensive discovery and validation insights<\/b> driving go-forward strategic business and design decisions.<\/li>\n<li><b>A revamped Patient experience<\/b> conveying complex tasks in a clear, intuitive, user interface.<\/li>\n<li>FDA-ready design documentation and <b>improved human factors adoption<\/b> test ratings by over 70%.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#000000&#8243;][et_pb_fullwidth_image _builder_version=&#8221;3.19.12&#8243; src=&#8221;https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/CASESTUDY_PACKAGINGimage.jpg&#8221; \/][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;off&#8221; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#84c6bc&#8221; _builder_version=&#8221;3.19.12&#8243; custom_padding=&#8221;0px||0px|&#8221; background_color=&#8221;#ffffff&#8221; global_module=&#8221;23053&#8243;][et_pb_row global_parent=&#8221;23053&#8243; _builder_version=&#8221;3.19.12&#8243;][et_pb_column type=&#8221;4_4&#8243;][et_pb_post_nav global_parent=&#8221;23053&#8243; _builder_version=&#8221;3.19.12&#8243; prev_text=&#8221;Previous Case Story&#8221; next_text=&#8221;Next Case Story&#8221; in_same_term=&#8221;on&#8221; title_font=&#8221;Montserrat|600|||||||&#8221; title_text_color=&#8221;#ff4c09&#8243; custom_margin=&#8221;0px|||&#8221; title_font_size_phone=&#8221;10px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.19.12&#8243; background_color=&#8221;#84c6bc&#8221; custom_padding=&#8221;40px||40px|&#8221; prev_background_color=&#8221;#ffffff&#8221; next_background_color=&#8221;#000000&#8243; global_module=&#8221;22846&#8243;][et_pb_row global_parent=&#8221;22846&#8243; _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Ready to Collaborate?&#8221; global_parent=&#8221;22846&#8243; _builder_version=&#8221;3.19.12&#8243; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;50px&#8221; background_layout=&#8221;dark&#8221; header_2_letter_spacing_last_edited=&#8221;off|phone&#8221; 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All rights reserved<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][\/et_pb_column][\/et_pb_row][et_pb_row global_parent=&#8221;22660&#8243; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Connecting Patients with Care Teams The Challenge How can we build a deeper understanding of Patients, Caregivers, and HCPs to provide a more personal experience in digital medicine? The Reframe How might we help Patients struggling with serious mental health disorders live their normal fostering better communication with care teams? Our Approach Understand and build [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":22658,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[2,88,95],"project_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Otsuka: Connecting Patients with Care Teams - Motivate Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/motivate-research.com\/project\/otsuka-case-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Otsuka: Connecting Patients with Care Teams - Motivate Design\" \/>\n<meta property=\"og:description\" content=\"Connecting Patients with Care Teams The Challenge How can we build a deeper understanding of Patients, Caregivers, and HCPs to provide a more personal experience in digital medicine? 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