{"id":23133,"date":"2019-03-08T19:22:50","date_gmt":"2019-03-08T19:22:50","guid":{"rendered":"https:\/\/motivate-research.com\/?post_type=project&p=23133"},"modified":"2019-04-01T19:45:30","modified_gmt":"2019-04-01T19:45:30","slug":"inin-case-story-big-ticket-items","status":"publish","type":"project","link":"https:\/\/motivate-research.com\/project\/inin-case-story-big-ticket-items\/","title":{"rendered":"Insider Insight: Millennial Women and Big Ticket Items"},"content":{"rendered":"

[et_pb_section bb_built=”1″ admin_label=”Company logo” _builder_version=”3.19.12″ background_image=”https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/03\/Challenge-Banner-01.jpg” custom_padding=”100px||50px|” next_background_color=”#ffffff”][et_pb_row use_custom_width=”on” custom_width_px=”1171px” _builder_version=”3.19.12″][et_pb_column type=”3_4″][et_pb_image src=”https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/03\/ININLogo_White_2019-1.png” always_center_on_mobile=”off” _builder_version=”3.19.12″ max_width=”75%” max_width_last_edited=”off|desktop” custom_padding=”25px|25px||” custom_padding_last_edited=”on|desktop” custom_css_main_element=”max-width:150px;” \/][et_pb_text admin_label=”Headline” _builder_version=”3.19.12″ header_font=”Montserrat|700|||||||” header_font_size=”90px” header_3_font=”Montserrat|700|||||||” header_3_font_size=”66px” header_3_font_size_phone=”30px” header_3_font_size_last_edited=”on|phone” header_3_line_height=”1.5em” background_layout=”dark” inline_fonts=”Montserrat”]<\/p>\n

To Buy or Not to Buy? Millennial Women and Big Ticket Items<\/span><\/strong><\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.0.47″ prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row use_custom_width=”on” custom_width_px=”1171px” _builder_version=”3.19.12″][et_pb_column type=”1_3″][et_pb_text admin_label=”The Question” _builder_version=”3.19.12″ header_font=”|700|||||||” header_font_size=”90px” header_3_font=”|700||on|||||”]<\/p>\n

The Question<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.19.12″]<\/p>\n

How do women decide whether or not to purchase a big ticket item?<\/strong><\/p>\n

Background: Motivate Design would like to better understand what individuals classify as a big ticket item in order to better understand how they justify spending their money and what they feel is worth the spend. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=”on” custom_width_px=”1171px” _builder_version=”3.19.12″][et_pb_column type=”1_3″][et_pb_text admin_label=”Method” _builder_version=”3.19.12″ header_font=”|700|||||||” header_font_size=”90px” header_3_font=”|700||on|||||”]<\/p>\n

Method<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.19.12″]<\/p>\n

Insider Insight 2-Week Sprint<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=”on” custom_width_px=”1171px” _builder_version=”3.19.12″][et_pb_column type=”1_3″][et_pb_text admin_label=”Who We Talked To” _builder_version=”3.19.12″ header_font=”|700|||||||” header_font_size=”90px” header_3_font=”|700||on|||||”]<\/p>\n

Who We Talked To<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.19.12″]<\/p>\n

10 Insiders had a conversation with a Connection, a millennial woman who almost bought a big ticket item but decided against it, in order to uncover opportunity spaces for players across verticals. <\/span><\/p>\n

10 women\u00a0
5 states\u00a0
Ages 23-35<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″][et_pb_text admin_label=”Millennial Women” _builder_version=”3.19.12″ header_font=”|700|||||||” header_font_size=”90px” header_3_font=”|700||on|||||”]<\/p>\n

Millennial Women<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.19.12″]<\/p>\n

… control or influence as much as 85% of overall US spending power<\/p>\n

… represent a market of approximately $170 billion<\/p>\n

… have significant influence – and in many cases final authority – over household purchase decisions<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”on” _builder_version=”3.0.47″ prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_fullwidth_image src=”https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/03\/Big-Ticket-Items-2-Crop.jpg” _builder_version=”3.19.12″ \/][\/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.19.12″ background_color=”#000000″ prev_background_color=”#ffffff” next_background_color=”#ffffff”][et_pb_row use_custom_width=”on” custom_width_px=”1171px” _builder_version=”3.19.12″][et_pb_column type=”4_4″][et_pb_image src=”https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/02\/Quotes-for-ININ-case-story.png” _builder_version=”3.19.12″ max_width=”6%” max_width_phone=”10%” max_width_last_edited=”on|phone” module_alignment=”left” \/][et_pb_text _builder_version=”3.19.12″ text_font=”Montserrat||||||||” text_text_color=”#ffffff” text_font_size=”22px” text_font_size_last_edited=”on|” header_font=”Montserrat||||||||” header_text_color=”#ffffff” background_layout=”dark” inline_fonts=”Montserrat”]<\/p>\n

\u201cJust seeing it become so like mainstream also kind of made me feel like most of the people carrying this bag probably shouldn’t be carrying this bag, myself included. You should only spend $4,000 on a bag if you’re liquid worth, [which] to me personally, is $400,000. I should only spend 1% of my worth on something as ridiculous as a bag not like 10%, or whatever, you know.\u201d<\/span><\/p>\n

– Jennifer (34) Director of Finance<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_audio admin_label=”Audio File” audio=”https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/03\/Case-Study-2-Audio_BTI_Jennifer_1.m4a” _builder_version=”3.19.12″ background_color=”#000000″ \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.0.47″ prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row use_custom_width=”on” custom_width_px=”1171px” _builder_version=”3.19.12″][et_pb_column type=”1_3″][et_pb_text admin_label=”Results” _builder_version=”3.19.12″ header_font=”|700|||||||” header_font_size=”90px” header_3_font=”|700||on|||||”]<\/p>\n

Results<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.19.12″]<\/p>\n

Comprehensive understanding of purchasing decisions for millennial women <\/span><\/p>\n

Key findings that can validate and challenge assumptions for products, services and brands<\/span><\/p>\n

Ideation on actionability for different stakeholders across verticals, such as financial institutions, luxury retailers and airlines <\/span><\/p>\n

Creative and strategic analysis to drive next-steps<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=”on” custom_width_px=”1171px” _builder_version=”3.19.12″][et_pb_column type=”1_3″][et_pb_text admin_label=”Next Steps” _builder_version=”3.19.12″ header_font=”|700|||||||” header_font_size=”90px” header_3_font=”|700||on|||||”]<\/p>\n

Next Steps<\/h3>\n

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\n
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Insider Insight 2-Week Sprint<\/span><\/p>\n

Friendship Groups<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ specialty=”off” prev_background_color=”#000000″ next_background_color=”#84c6bc” _builder_version=”3.19.12″ custom_padding=”0px||0px|” background_color=”#ffffff” global_module=”23053″][et_pb_row global_parent=”23053″ _builder_version=”3.19.12″][et_pb_column type=”4_4″][et_pb_post_nav global_parent=”23053″ _builder_version=”3.19.12″ prev_text=”Previous Case Story” next_text=”Next Case Story” in_same_term=”on” title_font=”Montserrat|600|||||||” title_text_color=”#ff4c09″ custom_margin=”0px|||” title_font_size_phone=”10px” title_font_size_last_edited=”on|desktop” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”ININ Ready to Collaborate Module” specialty=”off” prev_background_color=”#ffffff” next_background_color=”#000000″ _builder_version=”3.19.12″ background_color=”#84c6bc” global_module=”23180″][et_pb_row global_parent=”23180″ background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text admin_label=”ININ Ready to Collaborate?” global_parent=”23180″ _builder_version=”3.19.12″ text_font_size_last_edited=”on|desktop” header_font=”|700|||||||” header_text_align=”center” header_font_size=”50px” background_layout=”dark” header_2_letter_spacing_last_edited=”off|phone” header_2_letter_spacing=”1px” header_2_line_height_phone=”40px” header_2_line_height_last_edited=”on|phone”]<\/p>\n

Ready to Collaborate?<\/strong><\/span><\/h2>\n

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Services<\/a><\/td>\n

<\/p>\n

Insider Insight\u2122<\/a><\/td>\n

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<\/p>\n

Clients<\/a><\/td>\n

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Insider Collective<\/a><\/td>\n

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<\/p>\n

People + Culture<\/a><\/td>\n

<\/p>\n

2-Week Sprint<\/a><\/td>\n

<\/tr>\n

<\/p>\n

YouX\u2122<\/a><\/td>\n

<\/p>\n

UX Hires<\/a><\/td>\n

<\/tr>\n

<\/p>\n

Contact<\/a><\/td>\n

<\/p>\n

The Thing About Swings<\/a><\/td>\n

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<\/tbody>\n<\/table>\n

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Contact<\/h3>\n

111 John Street, Suite 450
New York, NY 10038<\/p>\n

hello@motivatedesign.com<\/p>\n

646.400.5108<\/p>\n<\/p>\n

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\u00a9 2019 Motivate. All rights reserved<\/p>\n

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To Buy or Not to Buy? Millennial Women and Big Ticket Items The Question How do women decide whether or not to purchase a big ticket item? 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