{"id":23138,"date":"2019-03-08T19:19:42","date_gmt":"2019-03-08T19:19:42","guid":{"rendered":"https:\/\/motivate-research.com\/?post_type=project&p=23138"},"modified":"2019-04-03T13:14:48","modified_gmt":"2019-04-03T13:14:48","slug":"inin-case-story-financial-fights","status":"publish","type":"project","link":"https:\/\/motivate-research.com\/project\/inin-case-story-financial-fights\/","title":{"rendered":"Insider Insight: Financial Fights Between Partners"},"content":{"rendered":"

[et_pb_section bb_built=”1″ admin_label=”Company logo” _builder_version=”3.19.12″ background_image=”https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/03\/Challenge-Banner-02.jpg” custom_padding=”100px||50px|” next_background_color=”#ffffff”][et_pb_row use_custom_width=”on” custom_width_px=”1171px” _builder_version=”3.19.12″][et_pb_column type=”3_4″][et_pb_image src=”https:\/\/motivate-research.com\/wp-content\/uploads\/2019\/03\/ININLogo_White_2019.png” always_center_on_mobile=”off” _builder_version=”3.19.12″ custom_padding=”25px|25px||” custom_css_main_element=”max-width:150px;”]<\/p>\n

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Mad Money:
Financial Fights Between Partners<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.0.47″ prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row use_custom_width=”on” custom_width_px=”1171px” _builder_version=”3.19.12″][et_pb_column type=”1_3″][et_pb_text admin_label=”The Question” _builder_version=”3.19.12″ header_font=”|700|||||||” header_font_size=”90px” header_3_font=”|700||on|||||”]<\/p>\n

The Question<\/h3>\n

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From the female perspective, what don\u2019t partners agree on or argue about when it comes to money? <\/strong><\/p>\n

Background: Motivate Design would like to better understand the inner-workings of a financial relationship, specifically what partners lie and fight about behind closed doors, in order to uncover areas of opportunity for consumer banks, financial advisory firms, accounting firms and credit card companies. <\/span><\/p>\n

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Method<\/h3>\n

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Insider Insight 4-Week Genuine Exploration<\/p>\n

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Who We Talked To<\/h3>\n

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20 Insiders had a conversation with a Connection, who are part of a business partnership, married couple or in a relationship, in order to understand the lies and fights around money. <\/span><\/p>\n

20 women\u00a0
14 states\u00a0
Ages 20-64<\/p>\n

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\u201cAnd I think just because when you don’t have money, no matter how little or big it is, it’s just it’s overwhelming. And those types of events can take over everything in your life. Just because you spent the extra couple hundred dollars, it took over everything. It made us fight at home. Everything was terrible, work, our conversations, us getting along with our daughter in the house. And it was simply over just a money decision, that had he called and said he was going to do it, I would have said, ‘I already spent it.’ And it would’ve been spent.\u201d <\/span><\/p>\n


– Sam (40) Nanny <\/span><\/p>\n

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[\/et_pb_audio][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.0.47″ prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row use_custom_width=”on” custom_width_px=”1171px” _builder_version=”3.19.12″][et_pb_column type=”1_3″][et_pb_text admin_label=”Results” _builder_version=”3.19.12″ header_font=”|700|||||||” header_font_size=”90px” header_3_font=”|700||on|||||”]<\/p>\n

Results<\/h3>\n

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Comprehensive understanding of the needs of women when it comes to their finances<\/p>\n

Key findings that can validate and challenge assumptions for products, services and brand positioning<\/p>\n

Creative and strategic analysis to drive next-steps<\/p>\n

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The Reframe<\/h3>\n

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When couples have financial fights, it\u2019s not about the money. Financial friction puts a spotlight on existing and underlying cracks in the foundation of a relationship and the clashing of each member of couple\u2019s individual core values<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=”on” custom_width_px=”1171px” _builder_version=”3.19.12″][et_pb_column type=”1_3″][et_pb_text admin_label=”Next Steps” _builder_version=”3.19.12″ header_font=”|700|||||||” header_font_size=”90px” header_3_font=”|700||on|||||”]<\/p>\n

Next Steps<\/h3>\n

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“So What, Now What?” Workshop<\/span><\/p>\n

Insider Insight 2-Week Sprint<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Want to Read the Full Report?<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”3.19.12″ text_orientation=”center”]<\/p>\n

Fill out the form below to download the ‘Financial Fights’<\/em>\u00a0full report.<\/p>\n

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Mad Money:Financial Fights Between Partners The Question From the female perspective, what don\u2019t partners agree on or argue about when it comes to money? Background: Motivate Design would like to better understand the inner-workings of a financial relationship, specifically what partners lie and fight about behind closed doors, in order to uncover areas of opportunity […]<\/p>\n","protected":false},"author":8,"featured_media":23213,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[94,95],"project_tag":[],"yoast_head":"\nInsider Insight: Financial Fights Between Partners - Motivate Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/motivate-research.com\/project\/inin-case-story-financial-fights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insider Insight: Financial Fights Between Partners - Motivate Design\" \/>\n<meta property=\"og:description\" content=\"Mad Money:Financial Fights Between Partners The Question From the female perspective, what don\u2019t partners agree on or argue about when it comes to money? 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